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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Define the capabilities of a segmentation rule - Explain what a Grade measures and how grading is managed - Define the capabilities of page actions - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed |
| Topic 2: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 3: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 5: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 6: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
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NEW QUESTION # 253
What is true about building landing pages in Salesforce using the enhanced landing page experience?
Answer: B
Explanation:
In the enhanced landing page experience within Salesforce, one of the key features is the ability to associate a landing page with either a connected campaign (directly linked to Salesforce campaigns for unified reporting and management) or an unconnected campaign (used solely within Pardot). This flexibility allows marketers to tailor their campaign management strategies according to their specific needs, enhancing the integration and tracking of various marketing efforts directly from within Salesforce.
NEW QUESTION # 254
The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?
Answer: D
Explanation:
According to the [Salesforce documentation], the best place to look for all automation rules and engagement studio programs that a prospect has been a member of is the Prospect's Audits tab. This tab shows a detailed history of all the actions and activities that have occurred for a prospect, including the automation rules and engagement studio programs that they have been added to, removed from, or completed. The Automation settings, Scoring rules, and Lifecycle report do not provide this information, as they are related to the configuration, scoring, and reporting of the automation and engagement features, not the individual prospect's history. Reference: [Salesforce documentation]
NEW QUESTION # 255
What is the main difference between automation rules and segmentation rules?
Answer: B
Explanation:
Explanation:
Automation rules and segmentation rules are both types of Marketing Cloud Account Engagement automation that allow you to perform actions based on criteria. However, the main difference between them is that automation rules run continuously and segmentation rules run once. Automation rules are always on and listening for changes or activity, and they can apply actions to prospects that match the criteria now or in the future. Segmentation rules are designed to pull a one-time list of prospects, then apply the set actions, such as adding them to a list or a Salesforce campaign. Once run, segmentation rules have to be copied to run again
NEW QUESTION # 256
Form or Form Handler? I need total control over my form's appearance.
Answer: A
Explanation:
Form handlers give you total control over your form's appearance, since you can use your own HTML and CSS to design and style your forms1. Form handlers also allow you to use any custom or advanced features that Marketing Cloud Account Engagement forms may not support, such as file uploads, conditional logic, or complex validation3. Form handlers are ideal for web developers who want to have full flexibility and customization over their forms
NEW QUESTION # 257
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
Answer: D
Explanation:
The possible explanation for the discrepancy between the total clicks and the unique clicks metrics in the report for a Marketing Cloud Account Engagement email is that prospects clicked the call-to-action link multiple times. The total clicks metric counts the total number of times that a link in an email was clicked by any prospect, regardless of how many times they clicked it. The unique clicks metric counts the number of unique prospects who clicked a link in an email, regardless of how many times they clicked it. Therefore, if a prospect clicked the same link more than once, it would increase the total clicks metric, but not the unique clicks metric. Prospects clicking the unsubscribe link, prospects being removed from the recipient list, or prospects being deleted are not possible explanations for the discrepancy, as they would not affect the click metrics4. Reference: 4: Email Metrics
NEW QUESTION # 258
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