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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Automating Business Processes	17%	- Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Account Configuration	16%	- Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning
Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions
Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q226-Q231):

NEW QUESTION # 226
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A. Salesforce Engage and CRM Visible List
B. Email Preference Center and Dynamic Public List
C. Static Public List and Automation Rule
D. Email Preference Center and Static Public List

Answer: D

NEW QUESTION # 227
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
B. Salesforce Connector User has 'Read1 permission to the custom object
C. Export all the data and assets from the existing tool
D. Install the Salesforce AppExchange Package and verify the Salesforce connector

Answer: C

NEW QUESTION # 228
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A. Administrator
B. Sales Manager
C. Marketing
D. Sales User

Answer: D

NEW QUESTION # 229
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Create layout template and import HTML from the landing page URL
B. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

Answer: A

NEW QUESTION # 230
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
B. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
C. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
D. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Answer: B

NEW QUESTION # 231
......

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