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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Available Languages:	English
Real Exam Qty:	60-65
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Certificate Validity Period:	2 years
Exam Price:	200 USD
Passing Score:	67%
Exam Format:	Multiple-select, Scenario-based, Multiple-choice
Exam Duration:	105 minutes
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 6	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q152-Q157):

NEW QUESTION # 152
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Create layout template and import HTML from the landing page URL
B. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
D. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML

Answer: A

NEW QUESTION # 153
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
B. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
C. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
D. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page

Answer: B

NEW QUESTION # 154
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A. The engagement with those assets happened before the fields were added to the page layouts.
B. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
C. The campaign is not a connected campaign so the data is not syncing.
D. The data hasn't been refreshed in 24 hours so the values haven't been updated.

Answer: C

Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf

NEW QUESTION # 155
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Campaign Influence and Marketing Data Sharing
B. Salesforce User Sync and Campaign Influence
C. Connected Campaigns and Campaign Influence
D. Connected Campaigns and Engagement Studio

Answer: C

NEW QUESTION # 156
Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Plus
B. Marketing Cloud Account Engagement Advanced
C. Marketing Cloud Account Engagement Professional
D. Marketing Cloud Account Engagement Ultimate
E. Marketing Cloud Account Engagement Standard
F. Marketing Cloud Account Engagement Growth

Answer: A,B,F

NEW QUESTION # 157
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