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Salesforce Advanced-Cross-Channel Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Advanced Cross-Channel Accredited Professional
Exam Number:	Advanced-Cross-Channel
Exam Format:	Multiple Choice, Multiple Select
Related Certifications:	Salesforce Customer Data Platform Salesforce Marketing Cloud Salesforce Data Cloud
Available Languages:	English
Recommended Training:	Marketing Cloud and Cross-Channel Training Salesforce Trailhead Learning Paths
Exam Registration:	Salesforce Certification Registration Salesforce Credentials Overview
Sample Questions:	Salesforce Advanced-Cross-Channel Sample Questions
Exam Way:	Online proctored exam via Salesforce certification platform (Webassessor)
Pre Condition:	No strict prerequisites; recommended experience with Salesforce Marketing Cloud or cross-channel marketing concepts
Official Syllabus URL:	https://trailhead.salesforce.com/credentials

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Integrating and Optimizing Marketing Campaigns Across Channels: This topic focuses on the technical aspects of integrating marketing campaigns across email, social media, mobile, and web channels. It includes sub-topics like API integrations, data synchronization, and campaign automation.
Topic 2	Cross-Channel Marketing Strategies and Tactics: This topic covers the high-level strategies and specific tactics for executing effective cross-channel marketing campaigns. It includes sub-topics such as channel selection, campaign planning, and multi-touch attribution.
Topic 3	Leveraging Customer Data and Analytics for Personalization: It explores how to use customer data and analytics to create personalized cross-channel experiences. It includes sub-topics such as data management, segmentation, and predictive modeling.
Topic 4	Aligning Cross-Channel Marketing with Business Objectives: This topic explores how to align cross-channel marketing strategies with overall business objectives and strategy. It includes sub-topics such as goal setting, stakeholder management, and change management.

To prepare for the Salesforce Advanced-Cross-Channel Certification Exam, professionals can take advantage of a variety of resources, including online training courses, study guides, and practice exams. These resources can help professionals to gain a deeper understanding of the topics covered in the exam and prepare them to pass the certification exam with flying colors. Once certified, professionals can use their credentials to demonstrate their expertise in cross-channel marketing automation and open up new career opportunities in their field.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q45-Q50):

NEW QUESTION # 45
How are profiles merged In IS:

A. Once a day
B. Deterministic matching on matched identities
C. Probabilistic matching

Answer: B

NEW QUESTION # 46
Which two functions does Einstein Copy Selection do for marketing campaigns?

A. Determines how many subscribers will engage with the message.
B. Send personalized content for each customer when they open email messages
C. Analyze click results to find out which assets spark the most engagement among customers
D. Use aggregate daily engagement metrics to optimize content for the next day

Answer: B,C

NEW QUESTION # 47
What is the difference between an in-app message and an inbox message?

A. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
B. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
C. An inbox message only works on iOS, but in-app messages work on both iOS and Android
D. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

Answer: A

NEW QUESTION # 48
How often are Einstein Engagement Scores updated?

A. Every day for email, every week for mobile.
B. Every hour
C. Every day for mobile, every week for email.
D. Every day

Answer: D

NEW QUESTION # 49
How does the Wait by Duration activity in Journey Builder work?

A. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
B. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
C. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation

Answer: C

NEW QUESTION # 50
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