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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Journey Orchestration15%- Integration with Datorama and Google Analytics
- Reporting and analytics for journeys
- Journey design and best practices
Mobile Studio13%- Mobile messaging configuration and best practices
- MobilePush and WhatsApp integration
- MobileConnect and GroupConnect features
Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Recommendations and Predictive Intelligence
    • 2. Einstein Engagement Scoring and Frequency
      Interaction Studio10%- Cross-channel experience optimization
      - Real-time personalization and interaction management
      Ad Studio10%- Paid media integration with Marketing Cloud
      - Ad Studio capabilities and campaign alignment
      Social Studio12%- Social Studio functionality and configuration
      - Social customer service and engagement strategies
      - Identity unification and data management
      Distributed Marketing2%- Distributed campaign features and sending options
      - Centralized vs localized marketing management
      Cross-Channel Strategy and Measurement15%- Channel selection and campaign planning
      - Multi-touch attribution and KPIs
      - Performance reporting and optimization

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q52-Q57):

      NEW QUESTION # 52
      Select features Einstein content selection, Select 2

      Answer: A,B


      NEW QUESTION # 53
      Which step must be completed before creating audiences with
      Advertising Studio in order to send advertisements to Facebook,
      Pinterest, Google or LinkedIn platforms?

      Answer: D


      NEW QUESTION # 54
      Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

      Answer: B


      NEW QUESTION # 55
      Where are Topic Profiles configured for use in Command Center?

      Answer: D


      NEW QUESTION # 56
      Which social network(s) support lead capture in Ad Studio?

      Answer: E


      NEW QUESTION # 57
      ......

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