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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Ad Studio10%- Paid media integration with Marketing Cloud
- Ad Studio capabilities and campaign alignment
Topic 2: Cross-Channel Strategy and Measurement15%- Performance reporting and optimization
- Channel selection and campaign planning
- Multi-touch attribution and KPIs
Topic 3: Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Recommendations and Predictive Intelligence
    • 2. Einstein Engagement Scoring and Frequency
      - Differentiate Einstein features and use cases
      Topic 4: Journey Orchestration15%- Journey design and best practices
      - Reporting and analytics for journeys
      - Integration with Datorama and Google Analytics
      Topic 5: Interaction Studio10%- Cross-channel experience optimization
      - Real-time personalization and interaction management
      Topic 6: Distributed Marketing2%- Distributed campaign features and sending options
      - Centralized vs localized marketing management
      Topic 7: Mobile Studio13%- MobilePush and WhatsApp integration
      - Mobile messaging configuration and best practices
      - MobileConnect and GroupConnect features
      Topic 8: Social Studio12%- Identity unification and data management
      - Social customer service and engagement strategies
      - Social Studio functionality and configuration

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q81-Q86):

      NEW QUESTION # 81
      Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

      Answer: C


      NEW QUESTION # 82
      How often are Einstein Engagement Scores updated?

      Answer: A


      NEW QUESTION # 83
      What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

      Answer: B,C,D

      Explanation:
      * Understanding Einstein Copy Insights:
      * Purpose: Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
      * Correct Statements:
      * A. Frequently used phrases in subject line: Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
      * C. Emotional tone of subject line: The model assesses the emotional tone of your subject lines (e.g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
      * D. Engagement data: This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
      * Incorrect Statement:
      * B. Spelling and punctuation errors: While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insights doesn't specifically analyze or flag these errors. It focuses on the content and its impact on engagement.
      In Summary:
      Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance. A, C, and D are correct.


      NEW QUESTION # 84
      Which channel solution is managed by the sitemap in Interaction Studio?

      Answer: C


      NEW QUESTION # 85
      How much historical data is immediately available when a managed FB account is added to Social Studio?

      Answer: A


      NEW QUESTION # 86
      ......

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