참고: PassTIP에서 Google Drive로 공유하는 무료 2026 Salesforce Marketing-Cloud-Account-Engagement-Specialist 시험 문제집이 있습니다: https://drive.google.com/open?id=1X9ctfodN5kqePPqN8k8WPEj-zP6A3XsN
PassTIP는 아주 믿을만하고 서비스 또한 만족스러운 사이트입니다. 만약 Marketing-Cloud-Account-Engagement-Specialist시험실패 시 우리는 100% 덤프비용 전액환불 해드립니다.그리고 시험을 패스하여도 우리는 일 년 동안 무료업뎃을 제공합니다.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 16% | - Explain the purpose and benefits of Engagement Studio - Describe the process for testing an Engagement Studio program - Explain how to interpret Engagement Studio reports - Describe how to create and manage Engagement Studio programs - Describe the components of an Engagement Studio program |
| Topic 2: Account Engagement Configuration | 10% | - Describe the relationship between Account Engagement and Salesforce - Explain how to map Account Engagement fields to Salesforce - Describe how to set up and configure the Account Engagement Lightning App - Explain the capabilities of the Salesforce Connector - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 3: Prospect Management | 13% | - Explain how to build and manage prospect lists - Describe the components of a prospect record - Describe how to manage the Account Engagement prospect lifecycle - Explain how to create and maintain prospects |
| Topic 4: Email Marketing | 15% | - Explain how to create and manage lists - Explain how to perform A/B testing - Describe the email sending process and deliverability - Explain how to create and manage email templates - Describe the email rendering and validation process - Explain the differences between one-time emails, autoresponders, and engagement studio emails |
| Topic 5: Lead Generation and Qualification | 14% | - Explain how to create and manage landing pages - Explain how to create and manage forms - Explain how to use page actions - Explain the concept and process of manual syncing - Describe how to use scoring and grading to qualify leads |
| Topic 6: Administration and Governance | 9% | - Describe how to manage Account Engagement campaigns - Describe how to configure and manage visitor filters - Describe how to configure user roles and permissions - Explain the purpose and use of Connected Campaigns - Explain how to configure and use the Recycle Bin |
| Topic 7: Analytics and Reporting | 11% | - Describe the different Account Engagement reports and their use cases - Describe how to use B2B Marketing Analytics - Explain the difference between asset-level and prospect-level reporting - Explain how to analyze prospect activity |
| Topic 8: Marketing Automation | 12% | - Explain how to create and manage page actions - Explain how to create and manage completion actions - Explain how to create and manage automation rules - Explain how to create and manage segmentation rules |
>> Salesforce Marketing-Cloud-Account-Engagement-Specialist최고품질 시험대비자료 <<
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질문 # 275
What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers
정답：B,D
설명：
The two steps that you must do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field are:
Add a new custom contact field in Salesforce. A custom contact field is a field that you can create and add to the contact object in Salesforce, which stores the information and activities of an individual person who is associated with an account. You can use custom contact fields to store data that is specific to your business needs, such as industry, product interest, or satisfaction score. You can map a Marketing Cloud Account Engagement prospect custom field to a Salesforce custom contact field, so that the data is synced between Marketing Cloud Account Engagement and Salesforce. To add a new custom contact field in Salesforce, you need to go to Setup > Object Manager > Contact > Fields & Relationships > New, and follow the steps to create the field.
Add a new custom lead field in Salesforce. A custom lead field is a field that you can create and add to the lead object in Salesforce, which stores the information and activities of a potential customer who is not yet qualified. You can use custom lead fields to store data that is specific to your business needs, such as lead source, lead score, or lead status. You can map a Marketing Cloud Account Engagement prospect custom field to a Salesforce custom lead field, so that the data is synced between Marketing Cloud Account Engagement and Salesforce. To add a new custom lead field in Salesforce, you need to go to Setup > Object Manager > Lead > Fields & Relationships > New, and follow the steps to create the field.
질문 # 276
Which two actions can be used to change a prospect's Marketing Cloud Account Engagement campaign?
(Choose two answers.)
정답：C,D
설명：
Explanation
The two actions that can be used to change a prospect's Marketing Cloud Account Engagement campaign are:
* Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as changing their Marketing Cloud Account Engagement campaign to the one that is relevant to their attributes or behaviors.
* Manually change the prospect's Marketing Cloud Account Engagement campaign when editing the prospect record. You can also change a prospect's Marketing Cloud Account Engagement campaign by editing their prospect record and selecting a different campaign from the drop-down menu. This is useful when you want to change the Marketing Cloud Account Engagement campaign for a single prospect or a small group of prospects.
질문 # 277
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer
정답：C
설명：
The best way to design an engagement program focused on providing exclusive offers and content to re- engage prospects is to create a dynamic list and add it as the recipient list to an engagement program. A dynamic list is a list that automatically populates with prospects who match the criteria you set. An engagement program is a program that allows you to send automated emails to prospects based on their behavior and preferences. LenoxSoft can create a dynamic list that matches prospects who have not been active on their website for more than 180 days, and add it as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
질문 # 278
If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
정답：B
설명：
According to the Salesforce documentation, if Salesforce has a custom field of the same name on Leads and Contacts, Marketing Cloud Account Engagement pulls the field name from the Lead field. A custom field is a field that is created by the user to store additional information that is not available in the standard fields. A custom field can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement or Salesforce, and it can be synced between the two platforms. A custom field can have the same name on different objects, such as Leads and Contacts, but it can have different values or settings. If Salesforce has a custom field of the same name on Leads and Contacts, Marketing Cloud Account Engagement pulls the field name from the Lead field, as it is the primary source of the field name. Marketing Cloud Account Engagement does not pull the field name from the Contact field, as it is the secondary source of the field name. However, Marketing Cloud Account Engagement can pull the field value from either the Lead or the Contact field, depending on which object the prospect is associated with in Salesforce. For example, if Salesforce has a custom field called "Industry" on both Leads and Contacts, Marketing Cloud Account Engagement will pull the field name "Industry" from the Lead field, but it will pull the field value from either the Lead or the Contact field, depending on the prospect's record type in Salesforce.
References: Salesforce documentation
질문 # 279
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
정답：C
설명：
Explanation
The automation tool that would best achieve this is to create a page action set to tag prospects as having viewed it and add them to a list. A page action is a feature that allows you to track and act on the behavior of prospects who visit specific pages on your website, such as your pricing page, product page, or thank you page. You can use page actions to perform actions on the prospects who visit the page, such as adding them to a list, assigning them to a user, or changing their field values. You can also use page actions to customize the content or layout of the page based on the prospect's attributes or behaviors2. To create a page action, you need to specify the URL of the page that you want to track, and the actions that you want to execute when a prospect visits the page. For example, you can create a page action that matches the URL of your pricing page, and tags the prospect as having viewed it and adds them to a list of pricing page visitors.
질문 # 280
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근 몇년간IT산업이 전례없이 신속히 발전하여 IT업계에 종사하는 분들이 여느때보다 많습니다. 경쟁이 이와같이 치열한 환경속에서 누구도 대체할수 없는 자기만의 자리를 찾으려면 IT인증자격증취득은 무조건 해야 하는것이 아닌가 싶습니다. Salesforce인증 Marketing-Cloud-Account-Engagement-Specialist시험은 IT인증시험중 가장 인기있는 시험입니다. PassTIP에서는 여러분이Salesforce인증 Marketing-Cloud-Account-Engagement-Specialist시험을 한방에 패스하도록 실제시험문제에 대비한Salesforce인증 Marketing-Cloud-Account-Engagement-Specialist덤프를 발췌하여 저렴한 가격에 제공해드립니다.시험패스 못할시 덤프비용은 환불처리 해드리기에 고객님께 아무런 페를 끼치지 않을것입니다.
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