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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Interaction Studio	8%	- Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities
Triggers	7%	- Data extension and trigger management - SOAP and REST API triggers - Event-driven automation
Ad Studio	12%	- Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation
Einstein for Marketing Cloud	23%	- Send Time Optimization - Einstein Copy Insights - Einstein Engagement Scoring - Einstein Engagement Frequency - AI-powered personalization and prediction
Journey Orchestration	25%	- Reporting and performance analysis - Entry sources and audience evaluation - Journey design and best practices - Activities and decision splits - Comparison between Datorama and Google Analytics
Social Studio	10%	- Content management and moderation - Social media publishing and engagement - Social analytics and reporting
Mobile (SMS/Push)	13%	- MobileConnect features and capabilities - Mobile Studio configuration and usage - MobilePush tools and functionalities - GroupConnect and WhatsApp integration

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q39-Q44):

NEW QUESTION # 39
Which two functions does Einstein Copy Selection do for marketing campaigns?

A. Analyze click results to find out which assets spark the most engagement among customers
B. Determines how many subscribers will engage with the message.
C. Use aggregate daily engagement metrics to optimize content for the next day
D. Send personalized content for each customer when they open email messages

Answer: A,D

NEW QUESTION # 40
Where to create topic profiles in command center?

A. command center
B. social admin
C. social automate

Answer: B

NEW QUESTION # 41
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A. The software can track each message utilizing the Event Notification service.
B. Transactional messaging limits the number of API calls a minute.
C. API runs on an updated messaging platform which improves scale and send speed
D. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
E. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

Answer: A,C,D

NEW QUESTION # 42
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Sales cloud entry audience in journey builder
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
C. Use an api to create record in sales cloud directly from the ecom site
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

Answer: A,D

NEW QUESTION # 43
What is supported as a managed account in Social Studio?

A. Amazon
B. Reddit
C. Google My Business
D. Yelp

Answer: C

NEW QUESTION # 44
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