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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Distributed Marketing2%- Centralized vs localized marketing management
- Distributed campaign features and sending options
Topic 2: Social Studio12%- Identity unification and data management
- Social customer service and engagement strategies
- Social Studio functionality and configuration
Topic 3: Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence
      Topic 4: Journey Orchestration15%- Reporting and analytics for journeys
      - Integration with Datorama and Google Analytics
      - Journey design and best practices
      Topic 5: Cross-Channel Strategy and Measurement15%- Multi-touch attribution and KPIs
      - Channel selection and campaign planning
      - Performance reporting and optimization
      Topic 6: Mobile Studio13%- Mobile messaging configuration and best practices
      - MobileConnect and GroupConnect features
      - MobilePush and WhatsApp integration
      Topic 7: Interaction Studio10%- Cross-channel experience optimization
      - Real-time personalization and interaction management
      Topic 8: Ad Studio10%- Ad Studio capabilities and campaign alignment
      - Paid media integration with Marketing Cloud

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q51-Q56):

      NEW QUESTION # 51
      What is the fastes way to add a classification to a post?

      Answer: A


      NEW QUESTION # 52
      What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

      Answer: C,D


      NEW QUESTION # 53
      How much historical data is immediately available when a managed FB account is added to Social Studio?

      Answer: B


      NEW QUESTION # 54
      What data is there in mobile connect demographics, select3

      Answer: C,D,E

      Explanation:
      MobileConnect Demographics:
      * MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
      Available Data Fields (Standard):
      * A. City:The city associated with the contact's mobile number or address.
      * B. Region:The region (state, province, etc.) associated with the contact.
      * D. First Name:The contact's first name (if captured during opt-in or data import).
      * Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
      Why Other Options Are Incorrect:
      * C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
      * E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.


      NEW QUESTION # 55
      What data is there in mobile connect demographics, select3

      Answer: C,D,E


      NEW QUESTION # 56
      ......

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