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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	20%	- Explain how to analyze email performance metrics - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to create and send emails
Lead Management	24%	- Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Administration	11%	- Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and publish landing pages
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q143-Q148):

NEW QUESTION # 143
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add engagement history metrics related lists to campaign page layouts.
B. Add emails to campaign start displaying engagement history metrics on campaigns.
C. Add engagement history activity related lists to lead & contact page layouts.
D. Add engagement history lightning component to lead & contact page layouts.

Answer: C

NEW QUESTION # 144
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
D. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

Answer: B,D

NEW QUESTION # 145
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
B. Remove the global opt out link from marketing emails.
C. Create a custom email preference center page.
D. Minimize public lists used in marketing emails.

Answer: C

NEW QUESTION # 146
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
B. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
C. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
D. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.

Answer: B

NEW QUESTION # 147
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A. Use the Salesforce "Add to Nurture" button.
B. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
C. Use the Salesforce Mobile App "Send an Email" button.
D. Use the Salesforce Mobile App "Add to Nurture" button.

Answer: A

NEW QUESTION # 148
......

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