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Salesforce MC-202 Exam Syllabus Topics:

SectionObjectives
Content Creation and Delivery- Email Studio and content builder usage
- Templates and AMPscript basics
- Dynamic content and personalization
Email Marketing Best Practices- Email deliverability fundamentals
- List hygiene and engagement strategies
- Compliance (CAN-SPAM, GDPR concepts)
Marketing Automation and Journeys- Journey Builder fundamentals
- Automation Studio concepts
Reporting and Analytics- Email performance metrics
- Tracking and reporting tools
Subscriber and Data Management- Data import, segmentation, and contact management
- Subscription management and preferences
- Subscriber lifecycle and data extensions

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q21-Q26):

NEW QUESTION # 21
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?

Answer: A

Explanation:
Data Retention Policies in Salesforce Marketing Cloud allow youto automatically manage the retention and deletion of data within data extensions. This feature can be configured to delete records after a specified period, such as 30 days, ensuring that non-registered customer information is automatically removed in compliance with data management policies.
Reference:Salesforce Marketing Cloud Documentation on Data Retention Policies


NEW QUESTION # 22
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

Answer: B


NEW QUESTION # 23
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

Answer: B

Explanation:
The Not Sent Tracking Extract in Salesforce Marketing Cloud provides detailed information about subscribers who were part of the send audience but did not receive the email. This extract can be configured in Automation Studio to automatically generate and analyze the list of subscribers who did not get the expected emails. Reference:Salesforce Marketing Cloud Documentation on Tracking Extracts.


NEW QUESTION # 24
A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

Answer: B

Explanation:
Reference: Salesforce Marketing CloudDocumentation on Path Optimizer and Holdback Groups


NEW QUESTION # 25
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

Answer: C

Explanation:
When importing a daily feed of active customers into a data extension, the "Overwrite" option should be used to ensure that the data extension only contains currently active customers. This import option replaces the entire data extension with the new data, removing any records that do not appear in the latest feed and ensuring that only the most current and relevant data is retained.
References:
Salesforce Marketing Cloud Documentation on Data Extension Import Types


NEW QUESTION # 26
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