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| Section | Weight | Objectives |
|---|
| Forms, Form Handlers and Landing Pages | 20% | - Form creation, configuration and use cases - Form handler setup and integration - Landing page design and deployment - Performance metrics and optimization
|
| Visitors and Prospects | 8% | - Prospect activity and engagement analysis - Visitor-to-prospect conversion process - Prospect data management and audits
|
| Administration | 11% | - Scoring and grading model configuration - Recycle bin functionality and data recovery - Data synchronization between Account Engagement and Salesforce - Field creation, mapping and management
|
| Email Marketing | 20% | - Email deliverability and compliance - Email creation and sending process - Email types, templates and capabilities - Email reporting and performance analysis
|
| Lead Management | 24% | - Static and dynamic lists creation and segmentation - Completion actions and page actions - Lead lifecycle management - Automation rules and segmentation rules
|
| Engagement Studio | 17% | - Program structure and components - Building and updating engagement programs - Program performance and optimization - Program logic, triggers and actions
|
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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q208-Q213):
NEW QUESTION # 208
What is a good default sales ready lead score?
Answer: B
Explanation:
A good default sales ready lead score is 100, as this indicates a high level of interest and engagement from the prospect. Lead scoring is a way of assigning a numerical value to each prospect based on their behavior and profile, such as visiting your website, opening your emails, filling out forms, etc. The higher the score, the more likely the prospect is to buy from you. A lead score of 100 means that the prospect has met all the criteria you have set for a sales ready lead, such as viewing a specific page, requesting a demo, or downloading a white paper. You can customize your lead scoring criteria and thresholds according to your business needs and goals. For more details -> 12
NEW QUESTION # 209
Which three activities would make a prospect active?
Choose 3 answers
- A. Sending an email to their assigned user
- B. Opening a Marketing Cloud Account Engagement email
- C. visiting a Marketing Cloud Account Engagement-tracked page
- D. Submitting a Marketing Cloud Account Engagement form
- E. Clicking on a custom redirect
Answer: C,D,E
Explanation:
The following activities would make a prospect active in Marketing Cloud Account Engagement:
Submitting a Marketing Cloud Account Engagement form, which indicates the prospect's interest and consent to receive communications from the company.
Clicking on a custom redirect, which tracks the prospect's engagement with external links or downloadable content.
Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect's browsing behavior and page views on the company's website. Reference: [Marketing Cloud Account Engagement Prospect Activities]
NEW QUESTION # 210
How can a visitor convert to a prospect?
- A. Submitting a form on a landing page
- B. Visiting a tracked website
- C. Viewing an embedded form
- D. Receiving a marketing email
Answer: A
Explanation:
The way a visitor can convert to a prospect is by submitting a form on a landing page. A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, which captures their email address and other information. A landing page is a web page that contains a form and a call to action, such as downloading a file or registering for an event. When a visitor submits a form on a landing page, they become a prospect and can be tracked and nurtured by Marketing Cloud Account Engagement. Viewing an embedded form, visiting a tracked website, or receiving a marketing email are not ways to convert a visitor to a prospect, as they do not capture the visitor's email address or identify them as a prospect. Reference [Visitors and Prospects] [Landing Pages and Forms]
NEW QUESTION # 211
What is the best practice when users leave the company and have assigned prospects?
- A. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
- B. A & B
- C. Reassign all prospects in the CRM
- D. Delete the user from Marketing Cloud Account Engagement
- E. All of the above
Answer: B
Explanation:
When users leave the company and have assigned prospects, the best practice is to reassign all prospects in the CRM and review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user. This will ensure that the prospects are not left unattended and that the marketing activities are updated accordingly. Deleting the user from Marketing Cloud Account Engagement is not recommended as it will remove the user's history and activity data.
NEW QUESTION # 212
What should you do when multiple users are editing an email template at the same time?
- A. Multiple users cannot edit the same email template at the same time
- B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
- C. Update the same draft at the same time since the system will recognize updates made by both users
- D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
Answer: B
Explanation:
Explanation
The best practice when multiple users are editing an email template at the same time is to always click Save and Exit or Save Draft and Exit to commit your changes and close your session before someone else edits it.
This way, you can avoid overwriting or losing your work, and ensure that the email template is consistent and accurate. If you do not save and exit, the system will warn you that another user is editing the same email template and ask you to confirm your changes
NEW QUESTION # 213
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