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| Section | Weight | Objectives |
|---|---|---|
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Lead Management | 24% | - Segmentation rules - Page actions - Scoring and grading: definition and management - Lists: types, capabilities and creation - Completion actions - Automation rules: components and use cases - Custom redirects: capabilities and use cases |
| Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Conversion and engagement metrics - Dashboard interpretation |
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NEW QUESTION # 28
Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)
Answer: A,C
Explanation:
The two Facebook accounts that can be posted to using the Marketing Cloud Account Engagement Facebook connector are Company Pages and Personal Pages. The Marketing Cloud Account Engagement Facebook connector allows you to connect your Marketing Cloud Account Engagement account with your Facebook account, and create and schedule social posts from Marketing Cloud Account Engagement. You can post to any Facebook page that you have admin access to, such as your company page or your personal page. You cannot post to other types of Facebook accounts, such as Video Pages or Linked Instagram Pages, using the Marketing Cloud Account Engagement Facebook connector.
NEW QUESTION # 29
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
Answer: D
Explanation:
If business hours are enabled for an engagement studio program, any email steps will be executed only during the specified hours. If a prospect enters an email step outside of the business hours, the email will be queued until the next business hour. Therefore, if a prospect enters a Send Email step at 4:30pm on Friday, and the business hours are Monday-Friday from 10am-4pm, the email will be sent on Monday at 10am
NEW QUESTION # 30
What type of Information do rule step types look for in engagement studio programs?
Answer: A
Explanation:
Rule step types in engagement studio programs are used to check the prospect criteria, such as field values, list membership, tags, grades, scores, etc. Rule steps can branch the program based on whether the prospect meets the criteria or not. For example, a rule step can check if the prospect has a certain job title or industry and send them different emails accordingly. Prospect interest, behavior, and activity are not rule step types, but they can be used as criteria for rule steps. Reference Engagement Studio: Rule Steps
NEW QUESTION # 31
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
Answer: C
Explanation:
The automatic workflow that can be created to prevent the unassigned prospects from getting assigned is to create an automation rule based on the prospects' time to adjust their score to 0 if they haven't been active in 60 days. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect1. Therefore, an automation rule is ideal for creating a workflow that resets the score of the unassigned prospects who have been inactive for 60 days, and prevents them from getting assigned by another automation rule that assigns prospects based on their score. To create an automation rule, you need to specify the criteria and the actions that you want to execute. For example, you can create an automation rule that matches prospects who have not been assigned to a user, have not had any activity in the last 60 days, and have a score greater than 0, and then use the action Adjust Score to set their score to 0.
NEW QUESTION # 32
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
Answer: B
Explanation:
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. Reference: 3: [Landing Pages and Forms]
NEW QUESTION # 33
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