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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Cross-Channel Strategy and Measurement	15%	- Channel selection and campaign planning - Performance reporting and optimization - Multi-touch attribution and KPIs
Topic 2: Distributed Marketing	2%	- Centralized vs localized marketing management - Distributed campaign features and sending options
Topic 3: Einstein for Marketing Cloud	23%	- Differentiate Einstein features and use cases - Implement and configure Einstein capabilities 1. Einstein Recommendations and Predictive Intelligence 2. Einstein Engagement Scoring and Frequency
Topic 4: Ad Studio	10%	- Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud
Topic 5: Mobile Studio	13%	- MobileConnect and GroupConnect features - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration
Topic 6: Interaction Studio	10%	- Cross-channel experience optimization - Real-time personalization and interaction management
Topic 7: Journey Orchestration	15%	- Reporting and analytics for journeys - Integration with Datorama and Google Analytics - Journey design and best practices
Topic 8: Social Studio	12%	- Identity unification and data management - Social customer service and engagement strategies - Social Studio functionality and configuration

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q97-Q102):

NEW QUESTION # 97
Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A. Contact Data is a set of static values passed into the Journey for each contact
B. Contact Data is dynamic data that retrieves the latest value upon decision split execution
C. Journey Data is dynamic data that retrieves the latest value upon decision split execution
D. Journey Data is a set of static values passed into the Journey for each contact

Answer: B,D

NEW QUESTION # 98
how many activities recommended in a journey canvas.(150-200)

A. 0
B. 1
C. 2
D. 3

Answer: D

NEW QUESTION # 99
How dots social studio unify anonymous and known identities?

A. Deterministic matching

Answer: A

NEW QUESTION # 100
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. No steps are required since it is already configured in your Marketing Cloud account.
B. Have subscribers opt-in.
C. Call the platform hotline to ask for permission to send advertisements.
D. First create and setup a business/advertising account with the audience platform

Answer: D

NEW QUESTION # 101
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Do not use a filter in the entry source to filter more than 50% of your contacts
B. Make sure you are connected to a fiber internet connection.
C. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
D. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
E. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.

Answer: A,C,E

NEW QUESTION # 102
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