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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Real Exam Qty:	60–65 questions
Exam Price:	200 USD
Passing Score:	Approximately 65% (Salesforce does not always publish exact passing scores)
Exam Duration:	105 minutes
Available Languages:	German, French, English, Spanish, Portuguese (Brazil), Japanese
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Format:	Scenario-based Questions, Multiple Select, Multiple Choice
Certificate Validity Period:	1 year (requires annual maintenance via Trailhead modules)
Recommended Training:	Salesforce Trailhead Account Engagement Learning Path Marketing Cloud Account Engagement Study Guide
Exam Registration:	Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite testing center
Pre Condition:	Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:	https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant 考試大綱：

主題	簡介
主題 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
主題 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
主題 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
主題 4	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

最新的 Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant 免費考試真題 (Q52-Q57):

問題 #52
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to assign prospects based on specific criteria being met
B. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
C. The ability to use existing complex Salesforce lead routing processes
D. The ability to assign prospects via automation instead of manually

答案：A

問題 #53
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
B. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
C. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
D. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

答案：B

問題 #54
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A. Dynamic list
B. Static list
C. Static list or Dynamic, both list can be used
D. Test list

答案：C

問題 #55
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Send the prospects a monthly newsletter with product demos or free trial offers.
B. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
D. Create an engagement program to send educational content and notify sales if they engage.

答案：B

問題 #56
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce.
The LenoxSoft marketing team would like to use a high ( > 8) rating to classify a prospect as " Satisfied. " Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
C. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
D. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

答案：B

問題 #57
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