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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 6	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 7	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q160-Q165):

NEW QUESTION # 160
LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A. Marketing
B. Sales Manager
C. Sales
D. Administrator

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_default_user_roles.htm
& type=5

NEW QUESTION # 161
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
B. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
C. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

Answer: A

NEW QUESTION # 162
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A. 1 hour
B. 10 minutes
C. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
D. 4 hours

Answer: D

NEW QUESTION # 163
Select available Webinar Scoring Rules

A. Webinar Attended
B. Webinar Registered
C. Webinar Invited
D. Webinar Refusal

Answer: A,B,C

NEW QUESTION # 164
Which are true about Custom Objects in Marketing Cloud Account Engagement

A. You can create and sync a custom object from any object in Salesforce
B. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
C. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
D. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

Answer: C

NEW QUESTION # 165
......

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