AP-214 Authorized Certification | Certification AP-214 Test Answers

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Advertising and Social Integration15%- Configure Advertising Studio integrations
- Implement audience synchronization
- Leverage Social Studio capabilities
Email Marketing Advanced Concepts25%- Design A/B and multivariate test strategies
- Implement advanced segmentation strategies
- Configure dynamic content and personalization
- Optimize email deliverability
Analytics and Reporting15%- Interpret attribution models
- Build custom reports and dashboards
- Analyze cross channel performance metrics
Mobile Messaging (SMS and Push)20%- Design mobile customer journeys
- Apply compliance and regulatory requirements
- Configure SMS and push notification campaigns
- Implement mobile opt-in management
Cross Channel Strategy and Planning15%- Design customer journey touchpoints
- Define cross channel campaign strategy aligned with business objectives
- Identify target audiences across channels
Automation and Journey Builder10%- Design complex multi-step journeys
- Implement decision split logic
- Configure wait and engagement activities

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AP-214 Authorized Certification Exam Pass For Sure | Salesforce Certification AP-214 Test Answers

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q11-Q16):

NEW QUESTION # 11
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

Answer: A,B,C

Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.


NEW QUESTION # 12
On which social channel can users create ad audiences?

Answer: A


NEW QUESTION # 13
What two Journey types enable an administrator to efficiently create and track opens and clicks?

Answer: D,E


NEW QUESTION # 14
How long does the activation process take for Einstein Engagement Frequency?

Answer: C


NEW QUESTION # 15
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

Answer: B


NEW QUESTION # 16
......

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