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| Section | Weight | Objectives |
|---|---|---|
| Implement Channels | 30-35% | - Configure customer engagement channels
|
| Configure Agents and AI Capabilities | 10-15% | - Enable AI-assisted experiences
|
| Configure Users, Security, and Work Distribution | - Manage operational settings
| |
| Monitor and Optimize Contact Center Operations | - Operational excellence
| |
| Deploy Dynamics 365 Contact Center | 15-20% | - Deploy contact center environments
|
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NEW QUESTION # 46
Case Study 2 - VanArsdel, Ltd
Background
VanArsdel, Ltd. is a global company that provides outsourced customer support services for enterprise clients across multiple industries, including retail, healthcare, and financial services.
VanArsdel, Ltd. is implementing Microsoft Dynamics 365 Contact Center to modernize its contact center operations. The company aims to provide a unified omnichannel experience for customers and improve customer service representative (CSR) productivity through AI-driven tools and automation.
The implementation will support voice, chat, and digital messaging channels. The initial rollout focuses on voice capabilities and AI-assisted CSR experiences. The solution must be scalable and configurable using out-of-the-box functionality where possible.
The company employs approximately 500 CSRs, 50 supervisors, and a small team of system administrators responsible for configuration and maintenance. Some back-office CSRs are available for consultations with frontline CSRs.
VanArsdel, Ltd. currently operates multiple outdated CCaaS platforms across its divisions. The company is concerned about CSR adoption and therefore plans to adopt a phased approach. The company plans to use its existing CCaaS solution with Copilot Service workspace to enable adoption of the agent desktop while the voice channel and associated capabilities are developed.
Current environment
Contact Center channels
VanArsdel, Ltd. currently uses an outdated telephony system integrated with a third-party CRM.
The system lacks support for modern APIs and does not provide advanced analytics or AI capabilities.
The company plans to replace the outdated system with Dynamics 365 Contact Center and Microsoft Teams Phone functionality.
Outbound communication capabilities are limited in the current system to SMS only and must be enhanced to support proactive engagement campaigns. A third-party tool is used to manage current campaigns.
CSR experience
CSRs currently rely on multiple disconnected systems to manage customer interactions. This results in inefficiencies and increased handling times.
The new solution must provide a unified interface with embedded productivity tools, including:
- AI-powered suggestions during live interactions.
- Suggested responses based on the CSR's interaction with the agent desktop and the conversation context.
- Real-time transcription and sentiment analysis.
- Integration with company-owned knowledge bases.
CSRs must be able to interact with customers through voice and digital channels within a single workspace. The sales director requires CSRs to be able to collect orders from their third-party order management tool from the Productivity panel. CSRs must be prevented from accessing payment information.
Data protection and compliance
VanArsdel, Ltd. handles sensitive customer data, including personally identifiable information (PII) and payment details.
The company must comply with strict data protection regulations, including:
- Masking sensitive data during live interactions.
- Preventing National Identity and payment card information from being stored in transcripts and AI generated summaries.
- Ensuring secure handling of customer information across all channels.
The current system does NOT provide adequate data masking capabilities.
Integration requirements
The company uses several internal systems, including:
- A customer account management system.
- A billing platform.
- A knowledge management system.
These systems must be integrated with Dynamics 365 Contact Center to provide CSRs with relevant information during interactions.
The company also has a third-party marketing platform. However, the company currently does NOT plan to integrate the platform and instead is evaluating Customer Insights - Journeys.
Business requirements
Voice channel implementation
VanArsdel, Ltd. must implement a voice channel that meets the following requirements:
- Support inbound and outbound voice calls by using Microsoft Teams Phone.
- Enhance call controls by using SDK APIs.
- Allow supervisors to monitor and manage live calls.
- Provide real-time insights into call performance.
The solution must support scalability to handle peak call volumes during seasonal demand.
Proactive engagement
The company must implement proactive outbound engagement capabilities, including:
- Proactive Dialer to adjust call pacing based on CSR availability and answer rates.
- Trigger-based engagement based on customer actions.
- Integration with customer data to personalize outreach.
Outbound campaigns must be configurable without requiring custom code.
Agent assist and AI capabilities
VanArsdel, Ltd. must enhance CSR productivity by implementing AI-powered assistance features, including:
- Suggested responses during customer interactions.
- Automated knowledge article recommendations.
- Real-time transcription and summarization.
- Real-time assistance sent to the CSR in the send message box during chat conversations.
The company also plans to extend Copilot capabilities by integrating custom plugins, tools, and connectors.
Additionally, a bot must be implemented to support CSRs by providing interactable contextual guidance during interactions.
Voice agent configuration
The company must configure voice agents to support natural and efficient customer interactions.
- The solution must include:
- Real-time speech recognition.
- Accurate transcription of customer conversations.
- Configurable voice settings to optimize performance.
Voice agents must follow best practices to ensure high-quality interactions and minimize errors.
Technical requirements
Channel Integration Framework
VanArsdel, Ltd. requires a phased approach to deploying the voice channel. The company plans to use its existing CCaaS solution with Copilot Service workspace to enable adoption of the agent desktop while the voice channel and associated capabilities are developed. The company requires the Channel Integration Framework to be built to:
- Click-to-act functionality for outbound communication.
- Integration with third-party applications.
- A consistent user experience for CSRs.
Sensitive data masking
The solution must include sensitive data masking capabilities that:
- Automatically detect and mask sensitive information during interactions.
- Prevent exposure of sensitive data in logs and transcripts.
- Allow administrators to configure masking rules.
Omnichannel JavaScript API
Custom extensions must be developed by using the Omnichannel JavaScript API to:
- Provide enhanced automation during a conversation.
- Display conversation dynamically based on the defined business process.
- Provide contextual information during customer interactions.
These extensions must be maintainable and align with best practices.
Supervisor experience
Supervisors must have access to advanced analytics and monitoring tools, including:
- Real-time dashboards for intraday CSR performance.
- Historical insights into call volumes and trends.
- Tools to manage and optimize CSR workloads.
The supervisor app must be used to provide actionable insights that improve operational efficiency.
Issues
VanArsdel, Ltd. has identified the following issues in the current environment:
- CSRs experience delays due to switching between multiple systems.
- Sensitive customer data is exposed during interactions.
- Outbound engagement capabilities are limited and not automated.
- Supervisors lack visibility into real-time performance metrics.
- Voice interactions lack transcription and AI-assisted features.
Problem statement
VanArsdel, Ltd. must implement a modern contact center solution by using Dynamics 365 Contact Center to:
- Improve CSR productivity through AI and automation.
- Ensure compliance with data protection regulations.
- Enhance customer engagement through proactive outreach.
- Provide a unified and efficient CSR experience.
- Enable supervisors to monitor and optimize operations effectively.
The solution must be scalable, secure, and aligned with best practices for configuring channels, AI capabilities, and integrations.
Drag and Drop Question
You need to configure the Dynamics 365 Contact Center solution based on the data protection and compliance requirements.
Which configurations should you apply? To answer, move the appropriate configurations to the correct contexts. You may use each configuration once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
Box 1: Create and manage data masking rules
You should create and manage data masking rules to prevent payment card numbers (credit/debit cards) from appearing in conversations and AI-generated transcripts.
In Dynamics 365 Contact Center and Dynamics 365 Customer Service, you configure data masking by defining regular expressions (regex) that identify sensitive data patterns. Once a masking rule is activated, any identified text in a live interaction is replaced with masked characters (such as # or *), and this obfuscation automatically applies to the stored conversation transcripts.
Key Details About Masking Rules
Out-of-the-Box Rules: Dynamics 365 includes a pre-built, inactive rule for Credit Cards that you can quickly turn on.
Rule Scope: You can choose to mask data sent by the customer, the agent, or both.
System Limit: You can configure and run up to 10 active masking rules simultaneously.
Box 2: Classify and set retention policies by using Microsoft Purview
To retain customer interactions in accordance with company policy, the best action is to Classify and set retention policies by using Microsoft Purview.
Microsoft Purview is the dedicated compliance and governance framework designed specifically to manage data lifecycle requirements (such as retaining or deleting content) across the entire Microsoft ecosystem, including customer interaction records, transcriptions, and AI/Copilot interactions.
Reference:
https://d365goddess.com/enhance-data-protection-in-dataverse-with-secured-masking-rules
https://learn.microsoft.com/en-us/purview/ai-microsoft-purview
NEW QUESTION # 47
For this question, refer to the Fabrikam, Inc. case study. You need to implement programmatic control of voice interactions to enable interactions with back-office CSRs.
Which capability should you use?
Answer: C
Explanation:
Comprehensive and Detailed 150 to 250 words of Explanation From Dynamics 365 Contact Center AI Engineer/Course Guide/topics:
Programmatic voice interaction requires a calling control surface rather than a configuration feature intended for chat, knowledge, or information governance. Dynamics 365 Contact Center's voice architecture is built on communication capabilities that expose calling APIs and SDK functionality for establishing, controlling, transferring, and extending calls. These APIs support scenarios where application logic must influence the active voice interaction rather than relying entirely on manually initiated representative actions.
Microsoft's current communications architecture exposes Calling SDK and Call Automation capabilities for programmable calling scenarios. Dynamics 365 Contact Center also supports consultation and transfer between service representatives and supervisors as part of the voice channel, which is the operational pattern required when the frontline interaction must involve another employee or back-office specialist.
A pre-chat survey applies to digital chat data collection. Knowledge-authoring functions provide resolution content but cannot manipulate a live voice call. Sensitivity labels provide information-protection classification and likewise have no voice-control function.
Therefore, the calling/voice APIs are the only option that provides the required programmable interaction control.
Study Guide reference: Implement channels -> Provision and manage voice channels -> Extend voice interaction and calling capabilities by using supported APIs/SDKs.
NEW QUESTION # 48
For this question, refer to the Fabrikam, Inc. case study. You need to ensure that required information is collected during interactions with the agent in Copilot Studio, in a way that satisfies the business requirements.
Which sequence of actions, performed in order, achieves this?
Answer: B
Explanation:
Comprehensive and Detailed 150 to 250 words of Explanation From Dynamics 365 Contact Center AI Engineer/Course Guide/topics:
Structured information collection in Copilot Studio begins by defining what type of information must be captured. Entities provide the semantic type for values such as numbers, dates, account identifiers, locations, or custom business concepts. Once the expected entity is known, a Question node prompts the customer and associates the response with the corresponding variable.
The captured value can then be reused later in the topic or made available more broadly through appropriately scoped variables. This is critical in the Fabrikam scenario because information collected by the voice agent must remain available for downstream processing and for human escalation. Microsoft includes variable management as an explicit AB-250 voice-agent objective and supports using topic/global variables to retain and reuse customer input during the conversational journey.
Creating variables before any value exists does not establish the required structured capture logic. Publishing before defining entities and questions reverses the correct development sequence. Disabling validation and relying entirely on free-text parsing also weakens reliability because the agent loses the structured entity recognition needed for predictable automation.
The technically sound sequence is therefore entity definition, Question-node capture, and persistence of the captured result for subsequent use.
Study Guide reference: Configure agents and AI capabilities -> Configure voice agents -> Manage variables in Copilot Studio.
NEW QUESTION # 49
A company wants its analytics reports to include additional insights, with the reports carrying additional data, custom calculations, and enhanced visuals. You need to extend the reports.
What should you do?
Answer: A,B,D
Explanation:
Comprehensive and Detailed 150 to 250 words of Explanation From Dynamics 365 Contact Center AI Engineer/Course Guide/topics:
The requirement spans three different report-extension layers: presentation, calculations, and data modeling. Customizing report visuals addresses the presentation layer by allowing analysts to add or modify charts, tables, layouts, pivots, filters, and report pages. Microsoft supports this directly through the embedded Power BI editor and customized Power BI reports.
Calculated columns or measures provide organization-specific calculations that are not already present in the supplied analytics model. Microsoft supports extending a local Power BI model and writing DAX logic for custom metrics while retaining the standard Contact Center measures.
For scenarios requiring additional tables, relationships, fields, or external information, the Power BI data model itself must be extended. Microsoft's data-model customization capability provisions customizable report/model assets in a customer Microsoft Fabric workspace and supports combining Dynamics 365 analytics with additional organizational data.
Automatic page refresh solves a different requirement: data freshness for compatible real-time reports. It does not add new insight, new fields, custom calculations, or enhanced visualization logic.
Study Guide reference: Manage analytics for Dynamics 365 Contact Center -> Extend analytics through report customization and Power BI data-model customization.
NEW QUESTION # 50
You need to optimize voice interaction performance based on the voice agent configuration requirements.
Which features should you configure? To answer, move the appropriate features to the correct requirements. You may use each feature once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.
Answer:
Explanation:
NEW QUESTION # 51
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