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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Journey Orchestration
Einstein for Marketing Cloud22.5%
Aligning Cross-Channel Marketing with Business Objectives- Goal setting
- Change management
- Stakeholder management
Mobile (SMS/Push)
Ad Studio
Triggers
Interaction Studio
Leveraging Customer Data and Analytics for Personalization- Data management
- Predictive modeling
- Segmentation
Integrating and Optimizing Marketing Campaigns Across Channels- API integrations
- Data synchronization
- Campaign automation
Measuring and Reporting on Cross-Channel Marketing Performance- Dashboarding
- KPI selection
- Data visualization
Social Studio
Cross-Channel Marketing Strategies and Tactics- Channel selection
- Multi-touch attribution
- Campaign planning
Distributed Marketing

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q37-Q42):

NEW QUESTION # 37
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

Answer: A,B


NEW QUESTION # 38
What is true about Einstein engagement frequency (EEF). Select 3

Answer: B,C,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.


NEW QUESTION # 39
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

Answer: D


NEW QUESTION # 40
When are customers eligible to be send a message in STO(when customer will engage then its sent)

Answer: D


NEW QUESTION # 41
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

Answer: C


NEW QUESTION # 42
......

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