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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q202-Q207):

NEW QUESTION # 202
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Log out of the North American BU and log into the European BU to review the program.
B. Instruct the user in the European BU to take a screenshot and email it to them to review.
C. Create a custom user role in the European BU with access to the folder the program is in.
D. Use the BU switcher in the North America BU to switch to Europe.

Answer: D

NEW QUESTION # 203
Is it possible for many users to edit exact same Email Template simultaneously?

A. False
B. True

Answer: A

NEW QUESTION # 204
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A. LenoxSoft added location based criteria
B. LenoxSoft must add prospect to a dynamic list
C. LenoxSoft uses location based scoring categories .
D. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

Answer: D

NEW QUESTION # 205
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
B. Look for the original list based on the Marketing Cloud Account Engagement campaign
C. Run an automation rule based on the Marketing Cloud Account Engagement campaign
D. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

Answer: D

NEW QUESTION # 206
A company ' s sales reps use the " Status " field in Salesforce to indicate where the lead is in the sales funnel.
A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their " Status " field to " Nurture. " The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a custom field for " Lead Status " > Map it to the " Status " field in Salesforce > Create a dynamic list to detect the " Nurture " value > Add as recipient list on engagement program to send emails
B. Create a report in Salesforce based on lead status of " Nurture " > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
C. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these " Nurture " leads to that list in Salesforce > Create an automation rule to send email based on list membership
D. Create a custom field for " Lead Status " > Map it to the " Status " field in Salesforce > Create an automation rule to detect the " Nurture " value > Automation rule sends an autoresponder email

Answer: A

NEW QUESTION # 207
......

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