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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Automating Business Processes	17%	- Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
Topic 2: Account Configuration	16%	- Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning
Topic 3: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 4: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Topic 5: Email Marketing	10%	- Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
Topic 6: Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Topic 7: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
Topic 8: Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q40-Q45):

NEW QUESTION # 40
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
B. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
C. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
D. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

Answer: B

NEW QUESTION # 41
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
C. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Answer: A

NEW QUESTION # 42
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. Only send emails to prospects who do not use Apple Mail.
B. Disable open tracking within account settings.
C. A Use the Open Rules Audit to remove opens as criteria in their automations.
D. Enable visitor filters for all customers so opens are not tracked.

Answer: C

NEW QUESTION # 43
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A. Use a dynamic list to use as a recipient list on an email send.
B. Send using an automation rule
C. Send using the form's completion actions.
D. Send using a segmentation rule.

Answer: C

NEW QUESTION # 44
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send emails using dynamic content based on prospect account fields
B. Send the least targeted content first, followed by more targeted content
C. Send five emails exactly seven days apart, without any following steps
D. Send highly targeted content first, followed by less targeted content

Answer: A

NEW QUESTION # 45
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