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| Section | Weight | Objectives |
|---|
| Topic 1: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance
|
| Topic 2: Email Marketing | 20% | - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email templates
|
| Topic 3: Lead Management | 24% | - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
|
| Topic 4: Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
|
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages
|
| Topic 6: Administration | 11% | - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q256-Q261):
NEW QUESTION # 256
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
Answer: B
NEW QUESTION # 257
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
- A. Set the sender of the email as the account owner.
- B. Set the sender of the email as a custom CRM user.
- C. Set the sender of the email as the assigned owner.
- D. Set the sender of the email as a specific user.
Answer: A
NEW QUESTION # 258
There is Custom Field Type in Marketing Cloud Account Engagement called Email
Answer: B
NEW QUESTION # 259
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?
- A. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
- B. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
- C. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
- D. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
Answer: D
NEW QUESTION # 260
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User
Answer: B
NEW QUESTION # 261
......
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