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| Topic | Details |
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| Topic 1 | - Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
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| Topic 2 | - Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
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| Topic 3 | - Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q224-Q229):
NEW QUESTION # 224
What could cause standard sync actions from occurring?
- A. A large sync queue
- B. Salesforce API limit has been reached
- C. Connector is not verified or has become unverified
- D. All of the above
Answer: D
Explanation:
All of the above options could cause standard sync actions from occurring. A large sync queue means that there are many prospects waiting to be synced between Marketing Cloud Account Engagement and Salesforce, which could delay or prevent the sync process. A connector that is not verified or has become unverified means that the authentication between Marketing Cloud Account Engagement and Salesforce has failed, which could interrupt the sync process. A Salesforce API limit that has been reached means that the number of API calls that Salesforce allows per day has been exceeded, which could stop the sync process34 Reference: 3: Salesforce Marketing Cloud Account Engagement Consultant Certification Flashcards4: Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Flashcards
NEW QUESTION # 225
An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
- A. A prospect arriving after the send date will remain on the step until a new send date is set
- B. A Prospect arriving after the send date will be sent the email.
- C. A Prospect arriving after the send date will be removed from the program.
- D. A prospect arriving after the send date will skip the Send Email step.
Answer: B
Explanation:
Explanation
When an engagement studio action step is scheduled to send an email on a specific date, it means that the email will be sent to all prospects who reach that step on or after that date. Therefore, a prospect arriving after the send date will be sent the email (D). The prospect will not remain on the step until a new send date is set (A), skip the Send Email step (B), or be removed from the program. References: Work with Time and Pauses in Engagement Studio
NEW QUESTION # 226
What information can you access on the Prospect List?
- A. Prospect's Email Address
- B. Prospect's Company
- C. Date of prospect's last activity
- D. Prospect's Title
- E. Prospect's Grade
- F. Prospect's Score
- G. Date of when prospect converted from a visitor
- H. Prospect's Name
Answer: B,C,E,F,H
Explanation:
Explanation
According to the Salesforce documentation, the information that can be accessed on the Prospect List are: A) Prospect's Name, D) Prospect's Company, E) Prospect's Grade, F) Prospect's Score, and H) Date of prospect's last activity. The Prospect List is a feature that allows users to view and manage a list of prospects in Marketing Cloud Account Engagement. The Prospect List can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different columns of information for each prospect, such as name, company, grade, score, or last activity. The user can customize the columns that are displayed on the Prospect List, and they can also sort, filter, search, or export the Prospect List. The Prospect List can also show other information for each prospect, such as email address, title, date of when the prospect converted from a visitor, or custom fields, but these are not the default columns that are displayed on the Prospect List, and they need to be added by the user in the column settings. References: Salesforce documentation
NEW QUESTION # 227
The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer
- A. Score
- B. Assigned user
- C. Company
- D. Email Domain
Answer: A
Explanation:
Explanation
According to the Salesforce documentation, the "related" tab of the prospect record displays prospects that have the same score as the current prospect. The "related" tab is a feature that shows a list of prospects that are similar to the current prospect in Marketing Cloud Account Engagement. The "related" tab can be accessed from the Prospect Record page in Marketing Cloud Account Engagement, and it can show different columns of information for each related prospect, such as name, company, grade, score, or last activity. The user can customize the columns that are displayed on the "related" tab, and they can also sort, filter, search, or export the "related" tab. The "related" tab can also show other information for each related prospect, such as email address, title, assigned user, or custom fields, but these are not the default columns that are displayed on the
"related" tab, and they need to be added by the user in the column settings. The "related" tab can help users to find and compare prospects that have the same level of interest and engagement as the current prospect, and to take actions based on the data. The "related" tab does not display prospects that have the same email domain, company, or assigned user as the current prospect, as these are not the criteria that are used to determine the similarity of the prospects. References: Salesforce documentation
NEW QUESTION # 228
Why should you set a form to Always Display?
- A. To ensure the prospect gets scored and graded.
- B. To get a higher form conversion rate
- C. To prevent spammers from filling out the form
- D. To always show the form when someone returns to the page.
Answer: D
Explanation:
Forms are web forms that capture prospect information and allow you to perform actions based on the form submission. You can set a form to Always Display, which means that the form will always show when someone returns to the page, even if they have already filled out the form before. This option is useful if you want to allow prospects to update their information or submit the form multiple times. Setting a form to Always Display does not affect the form conversion rate, prevent spammers from filling out the form, or ensure the prospect gets scored and graded. Those factors depend on other settings and criteria.
References: Forms and Form Handlers, Form Display Options
NEW QUESTION # 229
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