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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions
Automating Business Processes	17%	- Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q180-Q185):

NEW QUESTION # 180
Select available Webinar Connectors

A. ClickMeeting
B. WebinarJam
C. Webex
D. ReadyTalk
E. Demio
F. GoToWebinar

Answer: C,D,F

NEW QUESTION # 181
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
B. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
C. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
D. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 182
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use rendering test and send to Test List
B. Use multivariate test & Review email preview
C. Use individual email test
D. Use A/B test

Answer: A

NEW QUESTION # 183
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
B. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
C. The Country field has validation enabled and the updated field values did not match existing values.
D. The user who performed the import is not the assigned user listed on the remaining prospects.

Answer: A,D

NEW QUESTION # 184
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
B. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
C. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
D. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

Answer: C

NEW QUESTION # 185
......

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