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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Agentforce & AI Innovation	11%	- Conversational messaging 1. Response handling 2. Customer engagement 3. Ongoing interactions across messaging channels - Predictive AI 1. Selecting appropriate predictive AI features - Marketing agents 1. Content generation 2. Audience segmentation 3. Automated campaign creation
Topic 2: Data Modeling, Identity Resolution & Segmentation	25%	- CRM data ingestion and activation 1. Actionable Lists 2. Content personalization using CRM data 3. Audience segmentation and activation 4. CRM objects and records - Consumption and entitlements 1. Data 360 consumption-based entitlements 2. Platform usage optimization 3. Marketing automation consumption - Identity Resolution 1. Identity Resolution configuration 2. Unified customer profiles 3. Linking multiple data sources - Data 360 data model 1. Connecting and harmonizing customer data 2. Data objects and Data Model Objects 3. Customer data activation
Topic 3: Analytics & Performance Insights	8%	- Marketing data and insights 1. Marketing performance insights 2. Surfacing marketing data across Salesforce - Reporting and analytics 1. Matching dashboards to reporting requirements 2. Pre-built dashboards
Topic 4: Platform Setup & Governance	13%	- Domain authentication and authorization 1. Self-service domain authentication 2. Domain authorization 3. Branded and authenticated email delivery - Business Units and governance 1. Business Unit requirements 2. Content and user governance 3. Roles and Enhanced CMS Workspaces - Marketing Cloud Next environment setup 1. Marketing Data Kit installation 2. Data 360 provisioning 3. Permission sets 4. Core Org Edition requirements
Topic 5: Consent	13%	- Consent management concepts 1. Consent and compliance requirements 2. Consent in customer engagement - Consent data model 1. Platform consent objects 2. Consent preference records - Consent collection 1. Consent banners on marketing landing pages 2. Consent banners on external pages - Consent record management 1. Managing and updating consent records 2. Creating consent records
Topic 6: Campaign Design, Flow Orchestration & Content	30%	- Flow orchestration 1. Automated business processes and messaging 2. Flow configuration settings 3. Trigger conditions 4. Flow elements and logic 5. Flow types - Activation templates 1. Contact point value selection 2. Activation template configuration - Personalized messaging data 1. Selecting appropriate data sources 2. Adding customer data to messaging content - Personalization 1. Handlebars 2. Content variations 3. Merge fields 4. Repeaters 5. AMPscript - Landing pages 1. Landing page components 2. Landing page configuration

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Salesforce Certified Marketing Cloud Next Consultant 認定 MC-Con-201 試験問題 (Q92-Q97):

質問 # 92
Northern Trail Outfitters needs to personalize an email content block using data from related objects defined in Data 360. The personalization must reflect attributes tied to Unified Individuals.
Which data source type should a Marketing Cloud Next Consultant use to access this related data for personalization?

A. Unified Individual Data Model Object (DMO)
B. Data Graph
C. Personalization Recommender

正解：B

解説：
A Data Graph is the correct source because it combines a primary Data Model Object with related objects into a structure optimized for personalization. For Marketing Cloud Next profile personalization, Salesforce typically configures the Data Graph with Unified Individual as the primary DMO , then adds related objects such as Individual, Contact Point Email, purchases, service records, loyalty data, or other associated profile information.
This differs from using the Unified Individual DMO alone. The Unified Individual provider can expose attributes directly stored on that object, but it doesn't provide the same ability to traverse and expose attributes from multiple related DMOs. The requirement specifically states that the content block needs data from related objects , making the Data Graph necessary.
A Personalization Recommender is designed to generate individualized recommendations rather than simply expose relational customer attributes for ordinary email personalization.
Salesforce explicitly states that Data Graphs used for Marketing Cloud Next personalization are typically based on Unified Individual and can include related data such as purchases or service cases. The uploaded bank also keys A.
Study Guide Reference: Campaign Design, Flow Orchestration and Content # Personalization # Data Graphs and Related Data.

質問 # 93
Northern Trail Outfitters creates a communication subscription named "Product Announcements" and associates it with both the Email and SMS channels. When reviewing the Communication Subscription Channel Type data model object (DMO), a developer finds two records for the subscription.
How should a Marketing Cloud Next Consultant explain why two records were created?

A. The DMO creates a separate record for each communication subscription and channel combination.
B. The DMO creates one record for each contact point associated with the subscription.
C. The DMO creates separate records for the subscription's Opt In and Opt Out consent statuses.

正解：A

解説：
The Communication Subscription Channel Type object represents the relationship between a particular Communication Subscription and an Engagement Channel Type. Salesforce defines it as the object that specifies the engagement channel that can be used for a given communication subscription.
Therefore, if "Product Announcements" supports both Email and SMS , two subscription-channel relationships exist: Product Announcements + Email, and Product Announcements + SMS. Each combination requires its own Communication Subscription Channel Type record.
Salesforce's Data 360 mapping requirements reinforce this relationship. The Communication Subscription Channel Type DMO includes both a Communication Subscription ID and an Engagement Channel Type ID , confirming that each record associates one subscription with one channel.
Contact points are associated with individual subscribers and consent records, not with the definition of the subscription/channel relationship itself, so A is incorrect. OPT_IN and OPT_OUT states are stored as consent information and don't cause the two Communication Subscription Channel Type records described here.
The uploaded bank correctly keys C.
Study Guide Reference: Consent # Communication Subscription Data Model # Communication Subscription Channel Type.

質問 # 94
Northern Trail Outfitters (NTO) wants to send an immediate SMS message with a white paper link to anyone who submits a lead form on the company website. NTO needs to automate this response based on the real- time submission.
Which flow type should the Marketing Cloud Next Consultant configure to meet this requirement?

A. Record-triggered
B. Activation-triggered
C. Automation event-triggered

正解：C

解説：
Automation event-triggered flow is the current verified answer. Salesforce specifically provides a Form Submission Automation Event that launches an automation event-triggered flow whenever a configured marketing form is submitted. Salesforce describes this flow type as the mechanism for automatically responding to events such as form submissions, subscription activity, orders, and other customer behaviors.
This precisely matches the requirement: the action must occur because the customer submitted a web form.
The event can launch the flow, after which the Send SMS Message functionality can deliver the white-paper link, subject to valid SMS consent and channel configuration.
An activation-triggered flow is driven by publication of Data 360 activation data and isn't the direct event architecture for an individual form submission. A standard record-triggered flow reacts to creation or changes of Salesforce records but is no longer the preferred Marketing Cloud Next mechanism when the triggering business event is a supported form submission.
Source distinction: the uploaded bank keys this question as C . However, current Salesforce documentation explicitly states that form-submission automation uses an Automation Event-Triggered Flow , and that this mechanism replaced form-triggered flows. Therefore the current verified answer is B .
Study Guide Reference: Campaign Design, Flow Orchestration and Content # Automation Event- Triggered Flows # Form Submission Events.

質問 # 95
A customer has an existing Consent Management Platform (CMP) that manages cookie consent across all external web properties. A Marketing Cloud Next Consultant needs to extend this functionality to the customer's landing pages without showing a duplicate consent banner.
How should the consultant configure this?

A. Disable the native Data 360 consent banner, and configure the CMP to deploy the Marketing Cloud Next web tracking embed code when a visitor grants consent.
B. Enable the Data 360 Web Tracking Consent Banner in the Experience Cloud site Integrations, and suppress the CMP banner on landing pages using a custom CSS rule.
C. Enable the Data 360 Web Tracking Consent Banner on the landing pages only, and configure the CMP to sync consent decisions via a server-side API call.

正解：A

解説：
When an organization already uses a third-party Consent Management Platform , Marketing Cloud Next shouldn't display a second Salesforce consent banner for the same tracking purpose. Salesforce explicitly states that customers using third-party CMPs such as OneTrust should use the configuration without the Salesforce consent banner and remain responsible for ensuring that tracking complies with applicable privacy requirements.
The practical implementation is to allow the organization's CMP to control when Marketing Cloud Next tracking is initialized or granted consent. The Marketing Cloud Next web-tracking embed code/Interactions SDK can then collect visitor activity only after the appropriate consent state is established.
Option A unnecessarily introduces a second Salesforce banner, violating the requirement to avoid duplicate consent experiences. Option C similarly enables the Salesforce banner and attempts to solve the duplication using CSS suppression, which isn't a supported consent-governance architecture.
The uploaded master bank keys B. Salesforce's current documentation explicitly identifies the external-page configuration without a Salesforce banner as the appropriate configuration when a third-party CMP is being used.
Study Guide Reference: Consent # Web Tracking Consent # Third-Party Consent Management Platforms and Consent Banners.

質問 # 96
A Marketing Cloud Next Consultant needs to track the number of emails and SMS messages sent and determine how many credits remain in their entitlement.
How should the consultant find this information?

A. Navigate to Usage-Based Entitlements in Setup.
B. Build a custom report using the Data 360 harmonization logs.
C. Review the Consumption Cards in Digital Wallet.

正解：C

解説：
Digital Wallet Consumption Cards provide the appropriate operational view of messaging-credit consumption and remaining entitlement. Salesforce states that Digital Wallet displays consumption-based product information for Marketing Cloud Next, including Email and SMS Messaging Credits.
Each Consumption Card includes key entitlement metrics such as Credits Consumed, Credits Remaining, Consumption Percentage, and entitlement expiration information . This gives the consultant a direct view of how much messaging capacity has been used and what remains without requiring custom analytics.
Salesforce also documents that users can open a Consumption Card and choose View Consumption Details for additional usage information over time. This is significantly more appropriate than Data 360 harmonization logs, which relate to data processing and don't measure email/SMS messaging entitlements.
Usage-related information can exist elsewhere in Salesforce setup, but the question specifically asks for both message consumption and remaining credits. Digital Wallet Consumption Cards are the purpose-built interface for that requirement.
The uploaded source keys A. Salesforce's current July 2026 documentation confirms that Digital Wallet Consumption Cards display messaging usage, credits consumed, and credits remaining.
Study Guide Reference: Analytics and Performance Insights # Digital Wallet # Messaging Credit Consumption and Entitlements.

質問 # 97
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