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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Einstein for Marketing Cloud22.5%
Topic 2: Journey Orchestration
Topic 3: Cross-Channel Marketing Strategies and Tactics- Campaign planning
- Channel selection
- Multi-touch attribution
Topic 4: Aligning Cross-Channel Marketing with Business Objectives- Change management
- Goal setting
- Stakeholder management
Topic 5: Mobile (SMS/Push)
Topic 6: Leveraging Customer Data and Analytics for Personalization- Segmentation
- Predictive modeling
- Data management
Topic 7: Interaction Studio
Topic 8: Distributed Marketing
Topic 9: Integrating and Optimizing Marketing Campaigns Across Channels- Data synchronization
- API integrations
- Campaign automation
Topic 10: Social Studio
Topic 11: Ad Studio
Topic 12: Measuring and Reporting on Cross-Channel Marketing Performance- Data visualization
- Dashboarding
- KPI selection
Topic 13: Triggers

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Advanced-Cross-Channel practice materials & Advanced-Cross-Channel guide torrent: Salesforce Advanced Cross Channel Accredited Professional & Advanced-Cross-Channel study guide

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q36-Q41):

NEW QUESTION # 36
What data is there in mobile connect demographics, select3

Answer: B,C,D

Explanation:
MobileConnect Demographics:
* MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
* A. City:The city associated with the contact's mobile number or address.
* B. Region:The region (state, province, etc.) associated with the contact.
* D. First Name:The contact's first name (if captured during opt-in or data import).
* Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
* C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
* E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.


NEW QUESTION # 37
How long does the activation process take for Einstein Engagement Frequency?

Answer: A


NEW QUESTION # 38
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

Answer: B


NEW QUESTION # 39
how many activities recommended in a journey canvas.(150-200)

Answer: B


NEW QUESTION # 40
What is true about shared entry event.

Answer: B


NEW QUESTION # 41
......

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