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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Einstein for Marketing Cloud	23%	- Einstein Copy Insights - AI-powered personalization and prediction - Einstein Engagement Frequency - Send Time Optimization - Einstein Engagement Scoring
Topic 2: Journey Orchestration	25%	- Comparison between Datorama and Google Analytics - Journey design and best practices - Entry sources and audience evaluation - Reporting and performance analysis - Activities and decision splits
Topic 3: Interaction Studio	8%	- Real-time interaction management - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules
Topic 4: Mobile (SMS/Push)	13%	- MobilePush tools and functionalities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobileConnect features and capabilities
Topic 5: Ad Studio	12%	- Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms
Topic 6: Social Studio	10%	- Content management and moderation - Social analytics and reporting - Social media publishing and engagement
Topic 7: Triggers	7%	- SOAP and REST API triggers - Data extension and trigger management - Event-driven automation

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q17-Q22):

NEW QUESTION # 17
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A. Region
B. Last Name
C. Email
D. City
E. Channel

Answer: A,C,D

NEW QUESTION # 18
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A. EEFuses only commercial send data.Transactional sends are not considered in modeling.
B. EEF analyzes 360 days of historical data to determine the right frequency of communication.
C. Salesforce trains eachcustomer's model using only thatcustomer's data.
D. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
E. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

Answer: B,C,E

NEW QUESTION # 19
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI analyzes both batch and journey builder sends
B. EMI detects anomalies and unexpectedly low or high values andgenerates insights
C. EMI pre-determines the percentage of subscribers that will unsubscribe
D. EMI detects how quickly the message was read
E. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends

Answer: A,B,C

NEW QUESTION # 20
What data is there in mobile connect demographics, select3

A. Region
B. First name
C. Email
D. channel
E. City

Answer: A,B,E

Explanation:
MobileConnect Demographics:
* MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
* A. City:The city associated with the contact's mobile number or address.
* B. Region:The region (state, province, etc.) associated with the contact.
* D. First Name:The contact's first name (if captured during opt-in or data import).
* Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
* C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
* E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.

NEW QUESTION # 21
What is the prerequisite to create advertising studio audience:

A. There is no prerequisite as all setup is done.
B. Create advertising/business account on the required and network and setup the ad account integration in MC
C. Set user opt in data.

Answer: B

NEW QUESTION # 22
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