Newest Salesforce Certified Marketing Cloud Account Engagement Consultant Valid Questions - MCAE-Con-201 Updated Torrent & MCAE-Con-201 Reliable Training

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 2: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 3: Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 4: Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Topic 5: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 6: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q252-Q257):

NEW QUESTION # 252
Which are true about Engagement Program

A. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
B. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
C. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
D. A single rule step can evaluate up to five conditions
E. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
F. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
G. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails

Answer: A,C,D,E,F,G

NEW QUESTION # 253
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
B. Create both a landing page and form using the enhanced landing page experience.
C. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
D. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

Answer: C

NEW QUESTION # 254
Which are Actions Available with Salesforce Connector (Choose three)

A. Delete a Salesforce task
B. Assign prospect via Salesforce active assignment rule
C. Assign prospect to queue
D. Create a Salesforce event
E. Add to Salesforce campaign

Answer: B,C,E

NEW QUESTION # 255
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
D. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Answer: D

NEW QUESTION # 256
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A. Use HML conditional logic statements
B. Define page actions to replace field values
C. Use HML merge field modifiers
D. Define default mail merge values for fields

Answer: B

NEW QUESTION # 257
......

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