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NEW QUESTION # 108
An airline has agreed that the following Key performance indicator (KPI) will help measure one of the airline's Critical Success Factors (CSFs) -customer service. The KPI is the percentage of customers rating our service as excellent in an independently administrator customer survey.
In the current year, the performance objective associated with KPI is 70%. The airline, therefore, aims for at least 70% of customers rating its service as excellent.
Which of the following activities in a Business Activity Model would establish whether the KPI and its associated performance objective is being achieved?
Answer: C
Explanation:
The activity 'monitor customer satisfaction' would establish whether the KPI and its associated performance objective is being achieved, as it would involve collecting and analysing the data from the customer survey. The other activities are related to defining, agreeing or delivering customer satisfaction, but not measuring it. Therefore, option A is the correct answer.
Reference:
12 Types of Business Events (Plus How They Can Impact Goals) | Indeed.com SysML Diagram Tutorial | SysML.org
NEW QUESTION # 109
George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online.
George feels that the company should focus its marking solely on people aged over 50, who are nostalgic for these older recording media. He also feels that the company should outsource all marketing activity.
Laura believes that the business should continue with its target of people aged 30-60. As this age group are particularly enthusiastic about vinyl records. She believes that marketing is one of their internal strengths and should remain in house Which specific areas of CATWOE are they considering?
Answer: A
Explanation:
Explanation
CATWOE is a technique for exploring stakeholder business perspectives by identifying six elements:
Customer, Actor, Transformation, Worldview, Owner and Environment. It helps to understand how different stakeholders perceive a business situation or problem and what they expect from a solution. Therefore, option A is the correct answer, as it identifies which specific areas of CATWOE are they considering respectively.
Customer is the element that describes who benefits from or is affected by a business situation or problem or its solution. It helps to identify who are the recipients or users of value or satisfaction from a business situation or problem or its solution. George and Laura are considering customer, as they have different views on who should be the target market for their products (people aged over 50 vs people aged 30-60). Owner is the element that describes who has the authority or power to start or stop a business situation or problem or its solution. It helps to identify who are the decision makers or influencers of a business situation or problem or its solution. George and Laura are considering owner, as they have different views on who should be responsible for marketing activities (outsourced vs in-house). Option B is not a correct answer, as it does not identify which specific areas of CATWOE are they considering respectively. Actor is the element that describes who carries out or performs a business situation or problem or its solution. It helps to identify who are responsible for implementing or delivering a business situation or problem or its solution. George and Laura are not considering actor, as they have no views on who carries out their products (although this may be related to owner). Transformation is the element that describes what changes or processes take place in a business situation or problem or its solution. It helps to identify what inputs are converted into outputs in a business situation or problem or its solution. George and Laura are not considering transformation, as they have no views on what changes or processes take place in their products (although this may be related to customer). Option C is not a correct answer, as it does not identify which specific areas of CATWOE are they considering respectively. Transformation is the element that describes what changes or processes take place in a business situation or problem or its solution. It helps to identify what inputs are converted into outputs in a business situation or problem or its solution. George and Laura are not considering transformation, as they have no views on what changes or processes take place in their products (although this may be related to customer). Environment is the element that describes the external factors or constraints that affect a stakeholder's perspective or limit their options. It helps to explain what factors or constraints are beyond the stakeholder's control or influence. George and Laura are not considering environment, as they have no views on what external factors or constraints affect their products (although this may be related to customer). Option D is not a correct answer, as it does not identify which specific areas of CATWOE are they considering respectively. Customer is the element that describes who benefits from or is affected by a business situation or problem or its solution. It helps to identify who are the recipients or users of value or satisfaction from a business situation or problem or its solution. George and Laura are considering customer, as they have different views on who should be the target market for their products (people aged over 50 vs people aged
30-60). Actor is the element that describes who carries out or performs a business situation or problem or its solution. It helps to identify who are responsible for implementing or delivering a business situation or problem or its solution. George and Laura are not considering actor, as they have no views on who carries out their products (although this may be related to owner).
References: BCS Practitioner Certificate in BAP Specimen, page 37.
NEW QUESTION # 110
Which of the following statements in relation to power and interest is true?
Answer: D
Explanation:
The power/interest grid is used to decide the most appropriate stakeholder management approach based on the stakeholder's power/influence and interest. The guidance shows a set of basic strategies, including "Ignore" (low power/low interest), "Keep informed" (high interest/low power), "Keep satisfied" (high power/low interest), and "Constant active management" for those with high power and high interest.
A project sponsor is typically a key decision-maker and champion for the change, usually possessing high influence and a strong stake in success (high interest). Under the documented strategies, stakeholders in that top-right quadrant require constant active management-ongoing engagement, involvement in decisions, and frequent communication-so statement A is true.
Statement B is false because regulators may sometimes fall into a "keep satisfied" profile, but the guidance does not support the idea that they will always sit in a single box; their interest can rise sharply if breaches are suspected. Statement C is false because high power with only "some" interest is managed by keeping satisfied, not merely "watching." Finally, customers are explicitly identified as stakeholders and cannot be "always ignored."
NEW QUESTION # 111
The senior designer of a clothing company has been asked to put together a business vision and objectives. An experienced business analyst has been asked to help review the objectives, which are as follows:
Increase market share in key demographics.
Enhance customer experience and loyalty.
Expand product lines and reach new markets.
Which two of the following should be included as Critical Success Factors (CSFs) based on the stated objectives?
Answer: A,B
Explanation:
The documentation defines Critical Success Factors (CSFs) as the few key areas where "things must go right" for the business to flourish and for managerial goals to be attained. The key points are that CSFs are few, they are key, and they are musts-not just "nice-to-have" activities.
Given the objectives, CSFs should be chosen that directly drive market share growth, customer loyalty, and expansion into new markets. Option A aligns strongly to "increase market share in key demographics" because pricing competitiveness is often a critical lever in apparel retail: if pricing drifts out of line with competitor positioning or customer value expectations, share and loyalty can rapidly erode. A CSF framed around continuously monitoring competitor pricing and responding in a controlled way supports both market share and profitability-key for sustained growth.
Option D aligns strongly to "expand product lines and reach new markets." Establishing new distribution channels (marketplaces, stores, partnerships) is frequently a make-or-break capability for expansion: without the right channels, new product lines won't reach target segments effectively. That makes it a credible "must go right" area.
Option E (follower count) is not necessarily critical-engagement can matter, but "follower count must remain high" is too narrow and can be a vanity metric. Options B and C may be important hygiene or internal factors, but they are not as directly tied to the stated objectives as A and D.
NEW QUESTION # 112
BrightYourLife designs and manufactures low energy light solutions for homes and offices. A business analyst has undertaken a comprehensive review of the business and has reported the following findings:
The company has earned a reputation for being one of the best quality manufacturers in Europe.
The company has registered the name BrightYourLife as a trademark.
Budget has been approved for the proposed research into the "e-friendly" initiative.
Key performance indicators have been created to monitor success factors.
Which two of the following techniques did the business analyst use to discover their findings?
Answer: C,D
Explanation:
Findings (1)-(3) map directly to the Resource Audit, which analyses organisational capability across tangible and intangible resources. The glossary definition states that the resource audit considers tangible resources (physical, financial, human) and intangible resources such as know-how and reputation. The text also explicitly notes that intangible resources can include patents or trademarks and that another key intangible resource is reputation/brand beliefs about quality. Therefore: reputation for quality (1) and trademark registration (2) are intangible resources; approved budget for research (3) is a financial resource-together strongly indicating a resource audit.
Finding (4) about KPIs "created to monitor success factors" is most consistent with a VMOST/MOST-style review of mission/objectives and how success is measured. The text defines Mission and Objectives as the basis for what the organisation is trying to achieve, and performance measurement is commonly derived from objectives and critical success factors (CSFs), which are then monitored with KPIs. While SWOT, Stakeholder Wheel, and PESTLE can support broader analysis, they do not specifically generate findings about internal capability resources (reputation, trademarks, budget) and the creation of KPIs linked to success factors in the way Resource Audit plus VMOST/MOST review does.
NEW QUESTION # 113
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