Marketing-Cloud-Consultant　Salesforce Certified Marketing Cloud Consultant 練習問題、Marketing-Cloud-Consultant試験問題集参考書

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Salesforce Certified Marketing Cloud Consultant認定は、業界で高く評価され、多くのトップ企業に認められています。これは、マーケティングテクノロジー分野でキャリアを進めたいプロフェッショナルにとって貴重な資格です。この認定を保持することで、Salesforce Marketing Cloudプラットフォームの深い理解と、成功したマーケティングキャンペーンを実施する能力が証明されます。

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Salesforce Certified Marketing Cloud Consultant認定試験は、Salesforce Marketing Cloudとの仕事の経験があり、スキルを次のレベルに引き上げたい専門家に最適です。また、デジタルマーケティング担当者、電子メールマーケティング担当者、ソーシャルメディアマーケティング担当者、セールスフォースマーケティングクラウドプラットフォームの専門知識を実証したいマーケティングオートメーションの専門家にも適しています。この認定を獲得することで、新しいキャリアの機会を開き、業界の専門家の信頼性を高めることができます。

Salesforce Certified Marketing Cloud Consultant 認定 Marketing-Cloud-Consultant 試験問題 (Q145-Q150):

質問 # 145
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long- term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

正解：A、B

解説：
Comprehensive and Detailed Explanation:
Correct answers are B and D.
* B - The subscriber key should be channel-agnostic (not tied to an email address or phone number).
* D - If the external POS system is the source of truth, use its stable unique identifier as the Contact Key.
#Why others are wrong:
* A: Contact Builder does not automatically generate subscriber keys; you must define them.
* C: While merging duplicates is important, the question asks for initial best practices during setup, not ongoing maintenance.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Contact Key and Subscriber Key Best Practices:
"Use a stable, unique, non-channel-specific identifier as the Contact Key/Subscriber Key, preferably sourced from your system of record." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_contact_key_best_practices.htm)
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質問 # 146
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

正解：D


質問 # 147
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".

正解：D

解説：
Explanation
To use Case data from Service Cloud as part of their current email messaging campaign, Northern Trail Outfitters should use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field. Synchronized Data Extensions are data extensions that allow marketers to sync data from Sales Cloud or Service Cloud objects into Marketing Cloud using filters and schedules. Using Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field will allow Northern Trail Outfitters to import cases that indicate the customer wants someone to contact them after the case is closed.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5


質問 # 148
A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

正解：B

解説：
By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you can extract the data from the subscribers who have had emails fail due to held status within the last 60 days [1][2], and then transfer the data into a data extension that can be used as an Entry Source for Journey Builder. This will allow you to create an SMS message that can be sent to the subscribers to ask them to update their email address.
Additionally, Automation Studio provides the ability to schedule and automate the process so that the data is regularly updated and the SMS message is sent on a regular basis. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5 * Data Extensions Overview: https://help.salesforce.com/articleView?id=mc_es_data_extensions.htm&type=5 * Journey Builder Overview: https://help.salesforce.com/articleView?id=mc_jb_overview.htm&type=5


質問 # 149
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? Choose 2 answers

正解：A、C

解説：
Explanation
Two options that would prevent the customer from duplicating records when implementing a Sales Cloud instance are:
Get existing records updated with new Keys sourced from Sales Cloud instance. This option will allow the customer to update their existing records in Marketing Cloud with new keys that match their Sales Cloud records, such as Contact ID or Lead ID. This will ensure data consistency and avoid duplication across both systems.
Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address. This option will allow the customer to continue using Email Address as their primary key in Marketing Cloud, and rely on Marketing Cloud Contact Models to dedupe keys by Email Address when syncing data from Sales Cloud. This will ensure data accuracy and avoid duplication within Marketing Cloud.
Uploading CSV with Migrated Subscriber Keys to All Subscribers will not prevent duplication, as it will create new records in Marketing Cloud with different keys than the existing records. Purging the current records and carrying on with new keys sourced from Sales Cloud will result in data loss and potential compliance issues. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm&type=5


質問 # 150
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