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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
| Topic 2: Content Creation and Delivery | 24% | - Manage and organize campaign content - Create and customize email content - Select appropriate tools for sending - Configure send settings |
| Topic 3: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
| Topic 4: Marketing Automation | 26% | - Build solutions in Automation Studio - Recommend automation solutions - Build solutions in Journey Builder |
| Topic 5: Subscriber and Data Management | 26% | - Design and configure Data Extensions - Import and manage subscriber data - Configure segmentation tools - Troubleshoot send and data issues |
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NEW QUESTION # 106
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
Answer: C
Explanation:
To automatically refresh a filtered data extension on a scheduled basis, a marketer should use a Filter Activity in Automation Studio. This activity allows you to apply a filter to a source data extension andsave the filtered results to a target data extension. By scheduling this activity within an automation, you can ensure that the filtered data extension is refreshed automatically at the desired frequency, such as daily before sending an email.
Reference:Salesforce Marketing Cloud Documentation on Automation Studio and Filter Activities
NEW QUESTION # 107
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
Answer: B
Explanation:
Send Throttle is afeature in Salesforce Marketing Cloud that allows marketers to control the rate at which emails are sent. This can help manage and distribute the load on the website by pacing the influx of visitors, preventing potential server overload and ensuring a smoother user experience.
References:Salesforce Marketing Cloud Documentation on Send Throttling
NEW QUESTION # 108
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
Answer: C
Explanation:
To target a portion of the population within a filtered data extension, the marketer should copy the filtered data extension and then apply additional filter criteria. This approach allows for the creation of a more specific subset of the original audience, ensuring that the upcoming send reaches the desired segment without altering the primary filtered data extension. Reference:Salesforce Marketing Cloud Documentation on Data Extensions and Filtering.
NEW QUESTION # 109
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
Answer: C
Explanation:
The _Open data view in Salesforce Marketing Cloud contains detailed information about all email opens, including subscriber data and timestamps. This data view can be queried to identify subscribers who have opened emails within a specific timeframe, such as the past year, to target them with a "thank you" offer.
Reference:Salesforce Marketing Cloud Documentation on Data Views
NEW QUESTION # 110
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
Answer: B
Explanation:
To ensure that individual office locations have access to patient portal registration data without accessing the parent level BU, the marketing team can use the filter activity after the fileimport to populate shared data extensions. These shared data extensions can be set up to be available to child BUs, allowing data access while maintaining data security and separation between BUs.
References:
Salesforce Marketing Cloud Documentation on Shared Data Extensions
Salesforce Marketing Cloud Documentation on Filter Activities
NEW QUESTION # 111
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