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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Interaction Studio	8%	- Integration with other Marketing Cloud modules - Real-time interaction management - Personalization and decisioning capabilities
Mobile (SMS/Push)	13%	- Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobilePush tools and functionalities - MobileConnect features and capabilities
Einstein for Marketing Cloud	23%	- Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Copy Insights - Einstein Engagement Frequency - Send Time Optimization
Journey Orchestration	25%	- Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Activities and decision splits - Reporting and performance analysis - Journey design and best practices
Triggers	7%	- Event-driven automation - Data extension and trigger management - SOAP and REST API triggers
Social Studio	10%	- Content management and moderation - Social media publishing and engagement - Social analytics and reporting
Ad Studio	12%	- Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q65-Q70):

NEW QUESTION # 65
What is the prerequisite to create advertising studio audience:

A. Create advertising/business account on the required and network and setup the ad account integration in MC
B. Set user opt in data.
C. There is no prerequisite as all setup is done.

Answer: A

NEW QUESTION # 66
What is the difference between an in-app message and an inbox message?

A. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
B. An inbox message only works on iOS, but in-app messages work on both iOS and Android
C. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
D. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Answer: D

NEW QUESTION # 67
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. First create and setup a business/advertising account with the audience platform
B. Have subscribers opt-in.
C. No steps are required since it is already configured in your Marketing Cloud account.
D. Call the platform hotline to ask for permission to send advertisements.

Answer: A

NEW QUESTION # 68
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A. Status change through contact deletion operation
B. Changes to a contact's attributes
C. Data-modifications to a contact's profile information
D. Data retention policies
E. Contact actions in response to marketing messages

Answer: B,D,E

NEW QUESTION # 69
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use journey with email activities and enagagement split activity
B. use query activity to query _ click and use contact data in journey.
C. use contact designer
D. use Journey data and not contact data

Answer: A,D

NEW QUESTION # 70
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