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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Agentforce & AI Innovation	11%	- Predictive AI 1. Selecting appropriate predictive AI features - Marketing agents 1. Audience segmentation 2. Automated campaign creation 3. Content generation - Conversational messaging 1. Ongoing interactions across messaging channels 2. Customer engagement 3. Response handling
Topic 2: Data Modeling, Identity Resolution & Segmentation	25%	- Consumption and entitlements 1. Marketing automation consumption 2. Data 360 consumption-based entitlements 3. Platform usage optimization - Data 360 data model 1. Connecting and harmonizing customer data 2. Data objects and Data Model Objects 3. Customer data activation - Identity Resolution 1. Identity Resolution configuration 2. Linking multiple data sources 3. Unified customer profiles - CRM data ingestion and activation 1. Actionable Lists 2. Audience segmentation and activation 3. Content personalization using CRM data 4. CRM objects and records
Topic 3: Platform Setup & Governance	13%	- Domain authentication and authorization 1. Self-service domain authentication 2. Branded and authenticated email delivery 3. Domain authorization - Marketing Cloud Next environment setup 1. Core Org Edition requirements 2. Data 360 provisioning 3. Permission sets 4. Marketing Data Kit installation - Business Units and governance 1. Roles and Enhanced CMS Workspaces 2. Business Unit requirements 3. Content and user governance
Topic 4: Analytics & Performance Insights	8%	- Marketing data and insights 1. Surfacing marketing data across Salesforce 2. Marketing performance insights - Reporting and analytics 1. Pre-built dashboards 2. Matching dashboards to reporting requirements
Topic 5: Consent	13%	- Consent data model 1. Consent preference records 2. Platform consent objects - Consent collection 1. Consent banners on external pages 2. Consent banners on marketing landing pages - Consent record management 1. Managing and updating consent records 2. Creating consent records - Consent management concepts 1. Consent in customer engagement 2. Consent and compliance requirements
Topic 6: Campaign Design, Flow Orchestration & Content	30%	- Personalization 1. AMPscript 2. Handlebars 3. Repeaters 4. Merge fields 5. Content variations - Personalized messaging data 1. Selecting appropriate data sources 2. Adding customer data to messaging content - Landing pages 1. Landing page components 2. Landing page configuration - Flow orchestration 1. Automated business processes and messaging 2. Flow elements and logic 3. Flow types 4. Flow configuration settings 5. Trigger conditions - Activation templates 1. Contact point value selection 2. Activation template configuration

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Pass Guaranteed Quiz 2026 Salesforce High Pass-Rate MC-Con-201: Salesforce Certified Marketing Cloud Next Consultant Certification Practice

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Salesforce Certified Marketing Cloud Next Consultant Sample Questions (Q78-Q83):

NEW QUESTION # 78
Northern Trail Outfitters contracts a London agency to create assets and deploy email campaigns exclusively for the EMEA region, which is managed in a dedicated EMEA Business Unit. The agency users have been provisioned with the Marketing Cloud Manager permission set.
How should the Marketing Cloud Next Consultant grant the agency users the required access?

A. Add the agency users to the EMEA Data Space with the Data 360 Marketing Manager permission set.
B. Add the agency users to the EMEA Business Unit with the Marketer ReadOnly role.
C. Add the agency users to the EMEA Business Unit with the Marketer Standard role.

Answer: C

Explanation:
The agency users need the Marketer-Standard Business Unit role because their responsibilities include both creating marketing assets and deploying campaigns.
Salesforce states that users with the Marketing Cloud Admin or Marketing Cloud Manager permission set can be added to a Business Unit as Marketer-Standard members. These users receive the Content Manager role in the Business Unit's marketing workspace, allowing them to create, edit, view, and publish content.
They can also activate campaign flows in that Business Unit.
Marketer-ReadOnly is insufficient because Salesforce explicitly states that ReadOnly members can't activate campaigns and don't receive access to the Business Unit's marketing workspaces. This would prevent the agency from performing the tasks described.
Adding users directly to the Data Space isn't the proper Marketing Cloud Next access-governance model.
Business Unit membership automatically grants access to its mapped Data Space according to the Business Unit architecture.
The source bank correctly identifies C.
Study Guide Reference: Platform Setup and Governance # Business Units # Marketer-Standard and Marketer-ReadOnly Roles.

NEW QUESTION # 79
Northern Trail Outfitters (NTO) wants to launch a new campaign and needs to pull in data from a newly- mapped custom object. NTO already has a primary Data Graph that is actively being used by several production campaigns, and needs to decide if they should edit or clone the existing Data Graph.
What is the correct approach and expected behavior?

A. Edit the Data Graph. The platform will continue to support the live campaigns using the current version without interruption, while the updated version publishes in the background.
B. Clone the Data Graph. Editing an active Data Graph immediately invalidates downstream dependencies, causing the live segments to fail until the Data Graph finishes reprocessing.
C. Create a new Data Graph. Pause all active segments and flows relying on the Data Graph, update the Data Graph, and then reactivate the segments and flows.

Answer: A

Explanation:
Salesforce supports additive edits to an existing Data Graph , including adding related DMOs and adding fields to existing DMOs. When an active Data Graph is edited and the consultant chooses Save and Build , Salesforce processes the new version while keeping the currently active version available.
Salesforce explicitly states that during processing, the existing Data Graph remains active . Once processing completes successfully, the newly built version becomes active. If the build fails, the existing graph continues to operate. This design protects downstream consumers from unnecessary interruption during an additive update.
Cloning is useful when a genuinely separate Data Graph configuration is required, but it isn't necessary merely because an active graph needs additional data. Option B incorrectly claims that editing automatically invalidates dependencies. Option C adds unnecessary operational disruption by pausing segments and flows.
There are limits: once a Data Graph is active, changes are generally additive; existing objects and fields can't simply be removed as they can from a draft.
The master bank correctly keys A. Salesforce's current Data Graph editing documentation directly confirms this version-processing behavior.
Study Guide Reference: Data Modeling, Identity Resolution and Segmentation # Data Graph Management # Editing, Building, and Version Processing.

NEW QUESTION # 80
Northern Trail Outfitters (NTO) wants to track visitor activity on landing pages. To comply with privacy regulations, NTO plans to display a consent banner before enabling tracking.
What is the first step NTO should take to create a consent banner?

A. Create a new CMS content item using the 'Consent Banner' content type.
B. Create a new landing page and enable the 'Display Consent Banner' option in the page settings.
C. Create a new CMS content block and assign it as the consent banner to use on landing pages.

Answer: A

Explanation:
Marketing Cloud Next provides Consent Banner as a dedicated Salesforce CMS content type . Therefore, the first step is to create a CMS content item of type Consent Banner. Salesforce describes this content type specifically as a banner for marketing landing pages and external websites that collects visitor consent for web-activity tracking.
Once the Consent Banner asset exists, it can be configured for the appropriate tracking environment.
Salesforce's web-tracking requirements explicitly state that landing pages with consent-based tracking require a consent banner created in Salesforce CMS , along with the relevant Data 360 web-tracking integration.
Option A is incorrect because an ordinary CMS content block isn't the specialized Consent Banner content type. Option B reverses the required sequence: enabling or applying tracking to a landing-page environment doesn't itself create the consent-banner asset.
This architecture separates reusable consent content from individual landing-page design, allowing administrators to manage tracking-compliance experiences consistently.
The uploaded master bank correctly keys C.
Study Guide Reference: Consent # Web Tracking Consent # Salesforce CMS Consent Banner Content Type.

NEW QUESTION # 81
Northern Trail Outfitters wants to enrich its customer profiles by combining CRM Contact data with anonymous web browsing activity captured via the web tracking embed code. A Marketing Cloud Next Consultant has already set up the Contact data stream mapped to the Individual data model object (DMO) and confirmed that web tracking events are flowing into the Website Engagement DMO.
What must the consultant configure in Identity Resolution to link anonymous visitor data to known Contact profiles?

A. Add a matching rule based on contact point email between the Website Engagement DMO and the Individual DMO, so that form submissions are matched to known Contacts.
B. Create a Data 360-triggered flow on the Website Engagement DMO to look up the matching Individual record and update the Identity Match DMO with the visitor's email address.
C. Add a custom rule in the identity resolution ruleset to include the Identity Match DMO using the device- to-known record type, so that anonymous visitor IDs are stitched to known Individual IDs.

Answer: C

Explanation:
Salesforce provides the Device to Known Identity Resolution rule specifically to associate anonymous tracked visitors with known Unified Individual profiles.
Current Marketing Cloud Next setup documentation states that an Individual Identity Resolution ruleset should include an Identity Match DMO match criterion where Identity Match Type is matched exactly to device-to-known. Salesforce explains that this recommended rule attributes web-tracking activity to the correct Unified Individual.
This architecture exists because anonymous website engagement initially contains a device or visitor identity rather than ordinary CRM identity attributes. Once the visitor becomes identifiable-for example, through a recognized interaction-the Identity Match relationship enables Data 360 to stitch that visitor identity to the known Individual.
Option A incorrectly proposes manually altering identity relationships with Flow. Option B assumes Website Engagement should be directly matched to Individual using email, which bypasses the specialized identity- stitching mechanism Salesforce provides.
The uploaded master bank identifies C.
Study Guide Reference: Data Modeling, Identity Resolution and Segmentation # Identity Resolution # Identity Match DMO and Device-to-Known Matching.

NEW QUESTION # 82
Northern Trail Outfitters wants to build a promotional email. The email must display a personalized subject line based on the recipient's preferred language (stored as a field on the Contact), and show a dynamically repeated list of recommended products from a related custom data model object (DMO). The audience is a segment of Unified Individuals.
Which combination of personalization features should the Marketing Cloud Next Consultant configure?

A. Use a merge field from the Data Graph for the subject line, and a Repeater block linked to the Data Graph for the product list.
B. Use a variation for the subject line, and a Repeater block linked to the Data Graph for the product list.
C. Use a content variation on the email for each language, and an AMPscript reading from a marketing object for the product list.

Answer: B

Explanation:
This requirement combines conditional content selection with one-to-many repeated data , so two different Marketing Cloud Next personalization capabilities are appropriate.
For the subject line, a variation can be associated with targeting rules based on the customer's preferred language. Each language can therefore receive the appropriate localized subject-line version, with a fallback variation available when no targeting condition matches.
For the recommended-product list, a Repeater is the correct component. Salesforce states that repeaters display a series of items such as products, order updates, events, or promotions. The repeater can connect to a Data Graph attribute containing related records, and nested components can use merge fields from each repeated item.
Option C would only be correct if the Data Graph itself contained the fully localized subject text to merge directly. The scenario instead says the Contact stores the preferred language , which is decision criteria-not necessarily the translated subject line itself. Option B unnecessarily relies on AMPscript.
The uploaded source keys A. Salesforce documentation confirms both variation-based dynamic content and Data Graph-backed repeaters.
Study Guide Reference: Campaign Design, Flow Orchestration and Content # Dynamic Content # Variations, Targeting Rules, and Repeaters.

NEW QUESTION # 83
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