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| Section | Weight | Objectives |
|---|
| Topic 1: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management
|
| Topic 2: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
|
| Topic 3: Email Marketing | 10% | - Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
|
| Topic 4: Evaluation | 17% | - Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity
|
| Topic 5: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
|
| Topic 6: Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
|
| Topic 7: Account Configuration | 16% | - Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
|
| Topic 8: Lead Management | 14% | - Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
|
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Salesforce MCAE-Con-201 PDF
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q163-Q168):
NEW QUESTION # 163
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?
- A. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
- B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
- C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
- D. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
Answer: A
NEW QUESTION # 164
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?
- A. They should ensure their URL structures can handle parameters before verifying the connector.
- B. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
- C. The connector cannot be linked directly to an MCC account.
- D. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
Answer: D
NEW QUESTION # 165
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- C. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- D. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
Answer: B
NEW QUESTION # 166
Select all available User Email Preferences
- A. Send an email when a prospect is assigned
- B. Send weekly search marketing email (sent on Mondays)
- C. Send weekly search marketing email (sent on Fridays)
- D. Send starred prospect activity alerts
- E. Send daily prospect activity emails (for my prospects)
- F. Send daily visitor assignment emails
- G. Send monthly inactive automations report email
- H. Send daily prospect activity emails (for all prospects)
- I. Send weekly inactive automations report email
- J. Send daily prospect assignment emails
- K. Send daily visitor activity emails
Answer: A,B,D,E,G,H,J,K
NEW QUESTION # 167
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Marketing Cloud Account Engagement Score field
- B. Einstein Behavior Score
- C. Einstein Lead Score
- D. Marketing Cloud Account Engagement Grade field
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5
NEW QUESTION # 168
......
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