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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Interaction Studio
Journey Orchestration
Ad Studio
Mobile (SMS/Push)
Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- Data synchronization
- API integrations
Einstein for Marketing Cloud22.5%
Social Studio
Cross-Channel Marketing Strategies and Tactics- Channel selection
- Multi-touch attribution
- Campaign planning
Triggers
Distributed Marketing
Aligning Cross-Channel Marketing with Business Objectives- Stakeholder management
- Change management
- Goal setting
Measuring and Reporting on Cross-Channel Marketing Performance- Dashboarding
- Data visualization
- KPI selection
Leveraging Customer Data and Analytics for Personalization- Segmentation
- Data management
- Predictive modeling

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q71-Q76):

NEW QUESTION # 71
On which social channel can users create ad audiences?

Answer: A


NEW QUESTION # 72
What is prerequisite for email/web recommendations: select 2

Answer: A,B

Explanation:
Understanding Email/Web Recommendations:
* Purpose:Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
Prerequisites:
* A. Collect Tracking Code:This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
* B. Catalog:A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
Why A and B Are Essential:
* Data-Driven Recommendations:Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
* Personalization:Without these data sources, recommendations would be generic and not personalized to individual customers.


NEW QUESTION # 73
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

Answer:

Explanation:
STO predicts the best time to send a message for each contact through Journey Builder STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email STO can help send SMS messages at the time individuals are most likely to engage with the message A


NEW QUESTION # 74
What user permission is required to configure SSO in social studio.

Answer: D


NEW QUESTION # 75
Where are Topic Profiles configured for use in Command Center?

Answer: A


NEW QUESTION # 76
......

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