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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant Exam |
| Exam Number: | Marketing-Cloud-Consultant |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based questions |
| Real Exam Qty: | 60 (plus up to 5 unscored items) |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Available Languages: | Spanish, French, Japanese, English, German |
| Exam Price: | USD 200 + applicable taxes |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 2 years |
| Passing Score: | 67% |
| Recommended Training: | Prepare for Your Marketing Cloud Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person at authorized testing centers |
| Pre Condition: | Must hold active Salesforce Certified Marketing Cloud Administrator credential; recommended 2–3 years hands-on Marketing Cloud experience |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-marketing-cloud-consultant |
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Salesforce Marketing-Cloud-Consultant exam covers a range of topics related to Salesforce Marketing Cloud, including email marketing, mobile messaging, social media marketing, and advertising. Marketing-Cloud-Consultant exam also assesses the candidate's knowledge of best practices in marketing automation, segmentation, and personalization. Marketing-Cloud-Consultant Exam consists of 60 multiple-choice questions, which must be completed within 90 minutes.
NEW QUESTION # 92
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
Answer: A,B
Explanation:
Comprehensive and Detailed Explanation:
The correct answers are B and D.
* B - CRM ID: A unique identifier across CRM and Marketing Cloud.
* D - Loyalty Program Number: Another strong candidate for subscriber key if it is unique across systems.
Important! Subscriber Key must be unique, non-changing, and consistent across channels.
#Why others are wrong:
* A: Email can change over time; using email address as Subscriber Key can cause serious identity issues.
* C: Mobile Device ID is specific to mobile channels, not a cross-channel identifier.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Subscriber Key Best Practices:
"The subscriber key should be a unique, unchanging identifier such as a CRM ID or Loyalty ID to maintain consistent cross-channel communication." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_subscriber_key_best_practices.htm)
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NEW QUESTION # 93
A customer wants to report on 'Not Sent' contacts in Journey Builder.
Which method should be used?
Answer: D
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Use an automation with Tracking Extract.
* Tracking Extract Activity in Automation Studio can pull detailed send status data, including 'Not Sent' reasons (bounces, held status, validation errors).
* From the extracted tracking file, you can create reports or data extensions specifically identifying Not Sent contacts.
#Why others are wrong:
* A: No built-in standard report in Salesforce Marketing Cloud specifically called "Subscribers Not Sent to."
* C: Discover reports focus on aggregate metrics, not granular send statuses.
* D: _Sent Data View records only successful send attempts; 'Not Sent' contacts are not logged in _Sent.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Tracking Extract Activity Overview:
"Use the Tracking Extract Activity to extract detailed subscriber-level data including message not sent events, undelivered messages, and reasons for failure." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_as_tracking_extract_activity.htm)
NEW QUESTION # 94
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?
Answer: B
Explanation:
To export a data file to its SFTP containing all subscribers who did not receive their intended email in the last
24 hours, Northern Trail Outfitters should use a Data Extract Activity in their automation. A Data Extract Activity is an activity that allows marketers to extract data from Marketing Cloud and place it in a file on an Enhanced FTP location or an external SFTP location. The Data Extract Activity can use different extract types, such as Tracking Extract or Data Extension Extract, to export different types of data.References:https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm&type=5
NEW QUESTION # 95
A customer asks why the send time values with an email are not being added to a Send Log.
Which two actions would successfully write send time variable to their Send Log?
Answer: A,C
Explanation:
Explanation
Two actions that would successfully write send time variables to their Send Log are:
Match an AMPscript variable name to a Send Log field. This action will allow the customer to write the value of an AMPscript variable to a corresponding field in the Send Log data extension. For example, if the customer has a Send Log field named ProductName and an AMPscript variable named
@ProductName, then the value of @ProductName will be written to the ProductName field in the Send Log.
Use the WriteToLog() AMPscript function in the content. This action will allow the customer to write one or more values to a specified field in the Send Log data extension using an AMPscript function. For example, if the customer wants to write the value of @ProductName and @ProductPrice to the ProductInfo field in the Send Log, they can use WriteToLog("ProductInfo",@ProductName,@ProductPrice) in their content.
Ensuring the send log is linked in an attribute group is not necessary for writing send time variables to their Send Log, as it is only used for creating relationships between data sources in Contact Builder. Enabling send logging to a data extension during send process is not an action that would write send time variables to their Send Log, as it is only a setting that enables or disables send logging for a specific email send. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_write_to_the_send_log.htm&type=5
NEW QUESTION # 96
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
Answer: B
NEW QUESTION # 97
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