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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
Email Marketing	10%	- Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Lead Management	14%	- Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
Account Configuration	16%	- Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements
Personalizing the Prospect Experience	8%	- Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q76-Q81):

NEW QUESTION # 76
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. Account-to-Opportunity Matching
B. First Touch Model
C. Primary - Campaign Source Attribution
B, Einstein Attribution

Answer: B

NEW QUESTION # 77
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A. Send using a segmentation rule.
B. Send using the form's completion actions.
C. Use a dynamic list to use as a recipient list on an email send.
D. Send using an automation rule

Answer: B

NEW QUESTION # 78
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Use the Marketing Cloud Account Engagement Lightning App
B. Enable "Business Unit'connector setting
C. Move all users to Salesforce Lightning
D. Purchase separate Marketing Cloud Account Engagement accounts

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5

NEW QUESTION # 79
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
D. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user

Answer: A

NEW QUESTION # 80
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A. Page action
B. Automation rule
C. Completion action
D. Custom redirect

Answer: A

NEW QUESTION # 81
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