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| Section | Weight | Objectives |
|---|---|---|
| Decision Models & Prescriptive Analytics | 15% | - Decision trees, payoff matrices, expected value - Optimization, sensitivity analysis - Quality & process improvement tools |
| Foundations of Data-Driven Decision Making | 20% | - Types of analytics: descriptive, predictive, prescriptive - Ethics, privacy, and data governance - Role of data in business decisions |
| Probability & Statistical Inference | 20% | - Probability rules, distributions, expected value - Hypothesis testing, p-values, confidence intervals - Correlation vs. causation |
| Predictive Analytics & Regression | 20% | - Simple & multiple linear regression - Forecasting & trend analysis - Interpreting coefficients, R-squared, significance |
| Statistical Concepts & Descriptive Analytics | 25% | - Measures of central tendency, dispersion, distribution - Data visualization: charts, graphs, dashboards - Data types, measurement scales, sampling methods |
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NEW QUESTION # 69
A company runs a regression analysis to determine sales based on advertising expenditures, which can be shown in a linear equation as y = 2x + 25,000. The company plans to spend $20,000 on advertising.
Which sales figure should the company expect to generate based on the given equation?
Answer: B
Explanation:
In linear regression, the equation y = mx + b is used to predict the value of the dependent variable based on the independent variable. In data-driven decision making, this equation represents the estimated relationship between advertising expenditure and sales revenue.
Here,xrepresents advertising spending,mis the slope (2), andbis the intercept ($25,000). Substituting the planned advertising expenditure of $20,000 into the equation gives:
y = 2(20,000) + 25,000
y = 40,000 + 25,000
y = 65,000
This result represents the expected sales revenue based on the regression model. The intercept indicates baseline sales when advertising spend is zero, while the slope shows the increase in sales for each additional dollar spent on advertising.
Therefore, the company should expect to generate$65,000in sales, making optionCthe correct answer.
NEW QUESTION # 70
A manager has been assigned to manage a digital marketing analytics team. The manager tasks the team with determining similarities among existing customers in the company's database, such as similarities in products purchased, location, and the average amount spent per order among existing customers.
Which type of activity will help the team accomplish this task?
Answer: B
Explanation:
Data miningis the appropriate activity for identifying patterns, similarities, and relationships within large datasets. In data-driven decision making, data mining techniques such as clustering and association analysis are commonly used to segment customers based on behavior and characteristics.
The task described involves uncovering hidden patterns across multiple variables, which aligns directly with data mining objectives. Linear programming focuses on optimization, regression predicts outcomes, and touchpoint analysis examines customer interactions rather than similarities.
Therefore, the correct answer isA, data mining.
NEW QUESTION # 71
Which tool is often referred to as a fishbone chart or diagram?
Answer: C
Explanation:
Thecause-and-effect diagram, also known as thefishbone diagramorIshikawa diagram, is used to identify potential causes of a problem. In data-driven decision making, it helps teams systematically explore root causes rather than focusing on symptoms.
The diagram visually organizes possible causes into categories such as people, processes, materials, machines, and environment. Histograms show distributions, flowcharts depict process steps, and scatter diagrams show relationships between variables.
Therefore, the correct answer isC, cause-and-effect diagram.
NEW QUESTION # 72
An entrepreneur wants to start a boutique cupcake business based on family recipes shared for three generations. The entrepreneur knows the required costs associated with rent, supplies, utilities, and hourly wages and wants to determine how many cupcakes they need to sell to generate a profit.
Which technique should be used to analyze this data?
Answer: C
Explanation:
Break-even analysisis the appropriate technique for determining the number of units that must be sold to cover all fixed and variable costs. In data-driven decision making, break-even analysis is widely used for pricing, production, and startup feasibility decisions.
In this scenario, the entrepreneur already knows fixed costs such as rent and utilities, as well as variable costs like supplies and hourly wages. Break-even analysis calculates the point at which total revenue equals total cost, meaning profit is zero. Any sales beyond this point result in profit.
Crossover analysis is not a standard financial technique, t-tests are used to compare means, and regression analysis is used to predict outcomes based on relationships between variables rather than identify cost- revenue thresholds.
By applying break-even analysis, the entrepreneur can determine the minimum number of cupcakes required to sustain the business and make informed operational decisions. Therefore, the correct answer isB.
NEW QUESTION # 73
Which graphical representation depicts the steps that compose a process?
Answer: D
Explanation:
Aflowchartis the graphical tool used to depict the sequential steps that compose a process. In data-driven decision making and quality management, flowcharts visually represent how inputs move through a series of activities to produce outputs. This makes them essential for understanding, documenting, and improving processes.
Flowcharts use standardized symbols to show actions, decisions, inputs, and outputs. By mapping each step, organizations can identify inefficiencies, bottlenecks, redundancies, and opportunities for improvement. They are commonly used during process analysis, root-cause analysis, and continuous improvement initiatives.
Histograms display the distribution of numerical data, control charts monitor process variation over time, and scatterplots examine relationships between variables. None of these tools are designed to show step-by-step workflows.
Therefore, the correct answer isC, flowchart.
NEW QUESTION # 74
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