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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Topic 1: Automation and Optimization- Automation Studio workflows
  • 1. Import, query, and segmentation automation
    • 2. Scheduled vs event-driven automation
      - Performance measurement
      • 1. Campaign analytics and reporting
        • 2. A/B testing and optimization strategies
          Topic 2: Email and Messaging Execution- Email Studio operations
          • 1. Content creation and AMPscript basics
            • 2. Send classification and deliverability rules
              - Multi-channel messaging
              • 1. SMS and push notification integration concepts
                • 2. Triggered and transactional messaging
                  Topic 3: Marketing Cloud Core Architecture- Data management and integration
                  • 1. Data Extensions and relational data design
                    • 2. API and system integrations
                      - Salesforce Marketing Cloud ecosystem components
                      • 1. Contact data model and Contact Builder fundamentals
                        • 2. Email Studio, Journey Builder, Automation Studio overview
                          Topic 4: Cross-Channel Journey Design- Journey Builder configuration
                          • 1. Decision splits and engagement logic
                            • 2. Entry sources and audience segmentation
                              - Customer lifecycle orchestration
                              • 1. Personalization strategies across channels
                                • 2. Multi-step journey optimization

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                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q99-Q104):

                                  NEW QUESTION # 99
                                  To what types of objects can you do a quick send in distributed marketing, Select multiple

                                  Answer: A,C


                                  NEW QUESTION # 100
                                  How does social studio unify anonymous and known identities?

                                  Answer: A


                                  NEW QUESTION # 101
                                  A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
                                  Which two APIs would support this use case?
                                  Choose 2 answers

                                  Answer: B,D


                                  NEW QUESTION # 102
                                  What is the prerequisite to create advertising studio audience:

                                  Answer: C


                                  NEW QUESTION # 103
                                  Which two functions does Einstein Copy Selection do for marketing campaigns?

                                  Answer: A,B


                                  NEW QUESTION # 104
                                  ......

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