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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 2
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 3
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 4
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 5
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q138-Q143):

NEW QUESTION # 138
A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.
Which two factors should be considered when batch deleting large volumes of contacts?Choose 2 answers

Answer: C,D

Explanation:
When batch deleting large volumes of contacts, it is important to consider the following factors:
* Batch Deletion Limits: Up to one million records can be deleted in each batch. This helps manage and control the deletion process without overwhelming the system.
* Suppression Status Visibility: The suppression status does not show for individual contacts until the entire batch processes. This means that you will not see the status updates for individual contacts until the deletion batch is fully processed.
Salesforce Contact Deletion Process


NEW QUESTION # 139
Certification Aid wants to implement a custom profile center using SOAP API. Which SOAP API methods are relevant to achieve this? Choose 2.

Answer: A,B

Explanation:
To implement a custom profile center using SOAP API, the relevant SOAP API methods are:
* Describe (B) - This method is used to retrieve metadata about objects, such as their fields and properties. It is useful for understanding the structure of the data you are working with.
* Update (C) - This method is used to update existing records in Marketing Cloud. It is essential for modifying subscriber data in the custom profile center.
References:
Salesforce Marketing Cloud SOAP API Methods
Custom Profile Center Implementation


NEW QUESTION # 140
Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.
Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

Answer: A

Explanation:
An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.
* Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.
Salesforce Exclusion Script Documentation


NEW QUESTION # 141
Which two ways would a developer write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension?
Choose 2 answers

Answer: A,B

Explanation:
To write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension, the developer can use:
* %%SendBoo1 < 1 (B) - This script directly checks if the Boolean field SendBoo1 is less than 1, effectively excluding records where the field is false.
* %%=Lookup('Excluded', 'SendBoo1', 'Subscribekey', _Subscribekey) == false (C) - This script performs a lookup to check the value of SendBoo1 in the 'Excluded' data extension, comparing it against the Subscribekey. If the value is false, the email is excluded.
References:
AMPscript Guide
Salesforce Marketing Cloud Documentation


NEW QUESTION # 142
A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text). Which field could be used to select a subset of records in the synchronization configuration?

Answer: A

Explanation:
To select a subset of records that contain a phone number, the field that ensures the phone number is valid and non-blank should be used.
* ValidPhone Field: The ValidPhone field is a formula field that evaluates to 'true' if the phone number is valid. This ensures that only records with a valid phone number are included in the synchronization.
Salesforce Data Synchronization


NEW QUESTION # 143
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