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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers
Administration	11%	- Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions
Email Marketing	20%	- Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics
Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q135-Q140):

NEW QUESTION # 135
How many Scoring Categories is it possible to create

A. 0
B. 1
C. 2
D. 3

Answer: C

NEW QUESTION # 136
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
B. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
C. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
D. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

Answer: A

NEW QUESTION # 137
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. First Touch Model
B. Primary - Campaign Source Attribution
B, Einstein Attribution
C. Account-to-Opportunity Matching

Answer: A

NEW QUESTION # 138
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A. Disable autoresponder emails on this form
B. PI Enable explicit bot protecting using reCAPTCHA
C. Include "Not you?" link to allow visitors to reset the form
D. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Answer: B,C,D

NEW QUESTION # 139
What are available Data Formats in Marketing Cloud Account Engagement Form Fields

A. Text
B. Email not from ISPs and free email providers
C. Password
D. Number
E. Phone
F. Email with valid mail server
G. Date
H. Email

Answer: A,B,D,F,H

NEW QUESTION # 140
......

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