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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Insights and Analytics14%- Create and configure reports
- Analyze campaign performance
- Leverage analytics and Einstein features
Topic 2: Content Creation and Delivery24%- Manage and organize campaign content
- Select appropriate tools for sending
- Configure send settings
- Create and customize email content
Topic 3: Marketing Automation26%- Build solutions in Journey Builder
- Recommend automation solutions
- Build solutions in Automation Studio
Topic 4: Email Marketing Best Practices10%- Evaluate deliverability factors
- Design effective emails and programs
- Subscriber acquisition and retention
Topic 5: Subscriber and Data Management26%- Troubleshoot send and data issues
- Configure segmentation tools
- Design and configure Data Extensions
- Import and manage subscriber data

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Top MC-202 Questions | MC-202 Certification Sample Questions

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q47-Q52):

NEW QUESTION # 47
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

Answer: C

Explanation:
Reference:Salesforce Documentation - Approval Workflows


NEW QUESTION # 48
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

Answer: B

Explanation:
To ensure that individual office locations have access to patient portal registration data without accessing the parent level BU, the marketing team can use the filter activity after the fileimport to populate shared data extensions. These shared data extensions can be set up to be available to child BUs, allowing data access while maintaining data security and separation between BUs.
References:
Salesforce Marketing Cloud Documentation on Shared Data Extensions
Salesforce Marketing Cloud Documentation on Filter Activities


NEW QUESTION # 49
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

Answer: C

Explanation:
To import an encrypted file and decrypt it into a data extension, you should use the 'Manage File' activity within the File Transfer functionality of Automation Studio. This activity allows you to handle file decryption during the import process, ensuring that the data is securely imported and decrypted for use in your data extension.
References:Salesforce Marketing Cloud Documentation on FileTransfer


NEW QUESTION # 50
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

Answer: C

Explanation:
To meet the requirement of sending a daily report of all subscribers emailed in the last 24 hours to the Enhanced FTP Export folder, the following activities should be configured in Automation Studio:
* SQL Query: To select the unique email addresses of subscribers emailed in the last 24 hours.
* Data Extract: To extract the data into a file format suitable for transfer.
* File Transfer: To move the extracted file to theEnhanced FTP Export folder.
This combination ensures that the data is queried, extracted, and then transferred as needed. Reference:
Salesforce Marketing CloudDocumentation


NEW QUESTION # 51
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

Answer: B

Explanation:
In Journey Builder, a 'Wait Until Event' activity is used to pause a journey until a specific event occurs, such as a purchase on a website. This allows the journey to continue with different steps based on customer behavior. For Northern Trail Outfitters, after the initial 'welcome' email, the journey can be configured to wait until the customer makes a purchase before proceeding to the next steps in the journey.
References:Salesforce Marketing Cloud Documentation on Wait Until Event


NEW QUESTION # 52
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