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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin
Topic 2: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms
Topic 4: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 5: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions
Topic 6: Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to analyze email performance metrics

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q185-Q190):

NEW QUESTION # 185
If someone opt-out's do we need to delete this Prospect record?

A. Yes, it is restricted by law
B. False. It is restricted by law not to email them, but we still can track the activity

Answer: B

NEW QUESTION # 186
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
B. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Answer: C

NEW QUESTION # 187
What is true about completion actions? [Choose two answers]

A. Completion actions are retroactive and will apply to activities done before and after you apply them
B. Completion actions only execute for prospects. They will not affect visitors.
C. Completion actions will not execute for image files.
D. Completion actions can be criteria based.

Answer: B,C

NEW QUESTION # 188
Select Assets that allow to Adjust prospects score

A. Segmentation Rules
B. Tables
C. Engagement Programs
D. Automation Rules
E. PI Completion Actions

Answer: C,D,E

NEW QUESTION # 189
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. There must also be a general or specific user as a sender.
B. The assigned user must be connected through user sync.
C. All prospects on the recipient list must be assigned to a user.
D. The email must also contain assigned user merge fields.

Answer: A

NEW QUESTION # 190
......

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