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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
Topic 2: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Topic 3: Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Topic 4: Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Topic 5: Account Configuration	16%	- Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
Topic 6: Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Topic 7: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 8: Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q216-Q221):

NEW QUESTION # 216
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Use the Marketing Cloud Account Engagement Lightning App
B. Move all users to Salesforce Lightning
C. Purchase separate Marketing Cloud Account Engagement accounts
D. Enable "Business Unit'connector setting

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5

NEW QUESTION # 217
It is recommended that Email Preference Center should use more than one page level depth

A. False
B. True

Answer: A

NEW QUESTION # 218
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
B. The code is generated from a Salesforce campaign
C. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
D. Cookies will always expire after 10 years

Answer: A,C

NEW QUESTION # 219
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
B. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
C. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
D. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

Answer: A,B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5

NEW QUESTION # 220
What is true about the Salesforce connector [Choose two answers]

A. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
B. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
C. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

Answer: A,C

NEW QUESTION # 221
......

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