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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Analyzing and Reporting16%- Advanced reporting
  • 1. Automated Personalization reporting
    • 2. Experience performance reports
      • 3. Multivariate test reporting
        - Reporting fundamentals
        • 1. Sample size calculator usage
          • 2. Report configuration settings
            • 3. A/B testing best practices
              Planning and Strategy31%- Business KPI identification and analysis
              • 1. Define primary and secondary success metrics
                • 2. Identify optimization opportunities from KPI/data scenarios
                  • 3. Construct test hypotheses
                    • 4. Identify business KPIs
                      - Audience and testing strategy
                      • 1. Understand variables impacting activities
                        • 2. Assess audience requirements
                          Configuring, Executing, and Managing50%- Experience creation and management
                          • 1. Form-Based Experience Composer
                            • 2. Activity workflow in Adobe Target
                              • 3. Visual Experience Composer (VEC)
                                - Audience and activity management
                                • 1. Create and manage audiences
                                  • 2. Set goals and activity settings
                                    • 3. QA and troubleshooting activities
                                      - Testing and activity types
                                      • 1. Experience Targeting (XT)
                                        • 2. Automated Personalization (AP)
                                          • 3. A/B testing activities
                                            • 4. Recommendations activities
                                              • 5. Multivariate Testing (MVT)
                                                Troubleshooting8%- Activity and implementation issues
                                                • 1. Activity qualification issues
                                                  • 2. Debugging tools (e.g., Experience Cloud Debugger)
                                                    - Measurement and reporting issues
                                                    • 1. Metric validation
                                                      • 2. Reporting discrepancies

                                                        >> AD0-E408 Exam Format <<

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                                                        Adobe Target Business Practitioner Professional Sample Questions (Q64-Q69):

                                                        NEW QUESTION # 64
                                                        Which Adobe target activity automatically displays products, services, or content that might interest the visitors based on previous user activity, preferences, or other criteria?

                                                        Answer: D


                                                        NEW QUESTION # 65
                                                        What is required to share audiences between Adobe Analytics and Adobe Target?

                                                        Answer: C


                                                        NEW QUESTION # 66
                                                        How much time will it take to activate an Adobe Target activity and then propagate to UI using API methods?

                                                        Answer: B


                                                        NEW QUESTION # 67
                                                        What action can be performed using browser debugging tools like Experience Cloud Debugger?

                                                        Answer: C


                                                        NEW QUESTION # 68
                                                        What are prerequisites for enabling Automated Personalization (AP)? (Select two.)

                                                        Answer: A,B


                                                        NEW QUESTION # 69
                                                        ......

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