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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Objectives
Cross-Channel Marketing Strategy	- Omnichannel customer engagement principles - Use cases for cross-channel campaigns
Data Management and Segmentation	- Audience segmentation and targeting - Customer data ingestion and unification
Personalization and Messaging	- Dynamic content and decisioning - Personalized content delivery across channels
Journey Orchestration	- Event-driven marketing flows - Customer journey design and automation
Measurement and Optimization	- Campaign performance tracking - Attribution and reporting concepts

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q90-Q95):

NEW QUESTION # 90
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
B. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
C. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
D. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

Answer: A,D

NEW QUESTION # 91
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Use an API Call
B. Overwrite a subscriber's DoNotTrack settings with an import
C. Respond to the email with the subject line 'Begin Tracking''
D. Log a support case

Answer: A

NEW QUESTION # 92
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers

A. Transactional Message API
B. Email SOAP API
C. Journey API
D. REST API

Answer: A,D

NEW QUESTION # 93
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A. Changes to a contact's attributes
B. Data-modifications to a contact's profile information
C. Status change through contact deletion operation
D. Contact actions in response to marketing messages
E. Data retention policies

Answer: A,D,E

NEW QUESTION # 94
Which user role can beused to set up single sign-on in Social Studio?

A. Full User
B. Super User
C. Editor
D. Environment Owner

Answer: B

NEW QUESTION # 95
......

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