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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q68-Q73):

NEW QUESTION # 68
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI analyzes both batch and journey builder sends
B. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
C. EMI detects how quickly the message was read
D. EMI detects anomalies and unexpectedly low or high values andgenerates insights
E. EMI pre-determines the percentage of subscribers that will unsubscribe

Answer: A,D,E

NEW QUESTION # 69
Which three features are supported in MC Advertising Studio?

A. LinkedIn company matching
B. Tiktok user matching
C. Linkedin user matching
D. Facebook advanced match
E. Myspace user matching

Answer: A,C,D

NEW QUESTION # 70
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A. 0
B. 1
C. No limit
D. 2

Answer: C

NEW QUESTION # 71
What is prerequisite for email/web recommendations: select 2

A. collect tracking code
B. catalog

Answer: A,B

Explanation:
Understanding Email/Web Recommendations:
* Purpose:Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
Prerequisites:
* A. Collect Tracking Code:This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
* B. Catalog:A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
Why A and B Are Essential:
* Data-Driven Recommendations:Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
* Personalization:Without these data sources, recommendations would be generic and not personalized to individual customers.

NEW QUESTION # 72
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A. Do any of the orders for that subscriber meet your decision split criteria?
B. Are you using attribute to attribute comparison in your decision split criteria?
C. Is the Contact information spelled correctly?
D. Are there more than 100 order records that could match?
E. Are you integrated with other Salesforce Clouds?

Answer: A,B,D

NEW QUESTION # 73
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