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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant Exam |
| Exam Number: | Marketing-Cloud-Consultant |
| Available Languages: | Japanese, English, German, Spanish, French |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Real Exam Qty: | 60 (plus up to 5 unscored items) |
| Exam Price: | USD 200 + applicable taxes |
| Exam Duration: | 105 minutes |
| Passing Score: | 67% |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based questions |
| Recommended Training: | Prepare for Your Marketing Cloud Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person at authorized testing centers |
| Pre Condition: | Must hold active Salesforce Certified Marketing Cloud Administrator credential; recommended 2–3 years hands-on Marketing Cloud experience |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-marketing-cloud-consultant |
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Salesforce Certified Marketing Cloud Consultant certification is a valuable credential for marketing professionals who work with the Salesforce Marketing Cloud platform. It demonstrates a deep understanding of the platform and the ability to apply it to real-world marketing scenarios. Passing the certification exam can open up many career opportunities and help you advance in your marketing career.
NEW QUESTION # 107
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
Answer: D
NEW QUESTION # 108
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
Answer: D
NEW QUESTION # 109
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
Answer: C
Explanation:
Explanation
To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a sender profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of a plain text message. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_triggered_email_message.htm&type=5
NEW QUESTION # 110
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
Answer: A
Explanation:
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION # 111
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
Answer: B
Explanation:
The simplest and most efficient method to report on the number of Contacts is to schedule thebuilt-in
"Contacts Counts" Standard Report. This report summarizes the total number of Contacts and can be scheduled for automatic email delivery to stakeholders like the CMO.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Contact Count Standard Report
# "The Contacts Counts report shows the number of Contacts in the account and can be scheduled to email automatically on a recurring basis." Source: Salesforce Help - Standard Reports Overview
# "Use Standard Reports like Contact Counts to quickly view and schedule basic statistics without needing custom queries or Automation Studio."
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NEW QUESTION # 112
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