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| Section | Weight | Objectives |
|---|---|---|
| Channels | 10% | - Real-time containers - Multi-channel delivery - Email and third-party integration |
| AI and Arbitration | 8% | - Action arbitration logic - Business levers for ranking - AI-driven prioritization |
| Actions and Treatments | 12% | - Present offers on web channels - Manage customer actions - Define outbound actions |
| Engagement Policies | 15% | - Define engagement policies - Build engagement strategies - Design and manage customer journeys |
| Decision Strategies | 15% | - Predictive analytics integration - Design and test decision strategies - Adaptive models |
| Contact Policy and Volume Constraints | 13% | - Control outbound exposure - Set volume limits - Prevent action overexposure |
| Next-Best-Action Concepts | 12% | - Optimize customer value in contact center - Optimize Next-Best-Action strategy - Always-on outbound essentials - Define starting population - Customer engagement blueprint - One-to-one customer engagement |
| Business Agility in 1:1 Engagement | 15% | - Operational workflows - Change management - Pega GenAI for content and operations |
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NEW QUESTION # 41
A financial services organization introduces a new policy that limits each customer to two promotional emails per month. To meet compliance requirements, the implementation team must configure this limit in the Next- Best-Action Designer.
Which configuration steps achieve the desired email frequency limit?
Answer: D
NEW QUESTION # 42
A decisioning architect wants to use the customer properties income and age in a Filter component. Which decision component is required to enable access to these properties?
Answer: C
Explanation:
To enable access to customer properties in a Filter component, you need to use a Data Import component. A Data Import component allows you to read data from various sources, such as data sets, data pages, or data flows, and make it available for other components in the strategy. In this case, you need to use a Data Import component that reads from a customer data source that contains income and age properties. Verified Reference: Pega Academy - Decisioning Consultant - Importing data
NEW QUESTION # 43
U+ Bank, a retail bank, is cross-selling on the web by showing various credit card offers to its customers.
The bank wants to introduce a new offer in the Business Operations Environment. Place the steps in the correct order of implementation.
Answer:
Explanation:
A screenshot of a computer AI-generated content may be incorrect.
NEW QUESTION # 44
l)+ Bank uses Pega Customer Decision Hub to approve credit card limit changes requested by customers automatically. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank.
The bank wants to change the threshold value for the USD2000 credit limit from <175 to <200. How do you implement this change?
Answer: A
Explanation:
The scorecard model determines the customer credit score based on various factors, such as income, expenses, assets, liabilities, etc. The scorecard model has a Results tab where you can define the cutoff values for different segments based on the credit score. To change the threshold value for the USD2000 credit limit from
<175 to <200, you need to change the cutoff value in the Results tab of the scorecard model. Changing the cutoff value in the scorecard decision component, changing the condition in the strategy, or mapping the score value in the decision strategy will not affect the credit score calculation or segmentation.
NEW QUESTION # 45
1yCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
Answer: A
Explanation:
To implement this requirement, you need to select the Refresh the audience checkbox in the outbound run configuration. This option allows you to refresh the audience data before each run by executing a data flow that reads from your customer data source and updates your customer data set. This way, you can ensure that the outbound run always uses the latest customer information available in your system. Verified Reference: Pega Academy - Decisioning Consultant - Configuring outbound runs
NEW QUESTION # 46
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