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Wenn Sie die Salesforce MCE-Dev-201 (Salesforce Certified Marketing Cloud Engagement Developer) Zertifizierungsprüfung bestehen wollen, hier kann It-Pruefung Ihr Ziel erreichen. Wir sind uns im Klar, dass Sie die die MCE-Dev-201 Zertifizierungsprüfung wollen. Unser Versprechen sind die wissenschaftliche und qualitativ hochwertige Prüfungsfragen und Antworten zur MCE-Dev-201 Zertifizierungsprüfung.
| Section | Weight | Objectives |
|---|---|---|
| Journey Builder | 18% | - Configure activities including email, SMS, and engagement splits - Use decision splits and conditional logic - Implement A/B testing within journeys - Monitor and optimize journey performance - Design and configure customer journeys - Implement journey entry sources and criteria |
| Automation Studio | 18% | - Configure activities: import, export, SQL, filter, refresh - Implement data processing and transformation flows - Monitor automation execution and error handling - Build and manage automation workflows - Schedule and trigger automations |
| APIs | 14% | - Work with FuelSDK and other SDKs - Implement API authentication and security best practices - Use the REST API for email, journey, and contact operations - Create and manage API integrations with external systems - Utilize REST and SOAP APIs for Marketing Cloud integrations |
| Security and Compliance | 8% | - Ensure compliance with data privacy regulations - Implement data security best practices - Manage user permissions and roles - Configure IP warming and deliverability settings |
| Data Modeling | 14% | - Configure contact data structure and data relationships - Design and implement data models for Marketing Cloud Engagement - Manage SQL activities for data transformation - Work with lists, data extensions, and populations - Implement data extensions and their attributes |
| Email Studio | 18% | - Configure and send triggered and transactional emails - Create and manage email content using Content Builder - Implement AMPscript for advanced email customization - Manage subscribers and list hygiene - Design responsive email templates - Implement dynamic content and personalization |
| Contact Configuration | 10% | - Manage contact decisions and merging - Work with preference management and central unsubscribe - Implement contact model and contact builder - Configure contact attributes and data relationships |
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158. Frage
A marketer from Cloud Kicks wants to make sure no email from their welcome journey getssent to their competitor at Rainbow Run.
Which two best practices should the developer use when setting up the Send Email Activity in the welcome journey?
Choose 2 answers
Antwort: A,D
Begründung:
To ensure that emails are not sent to a competitor, the best practices are:
* Suppression List: Create a Suppression List that includes all possible email addresses from Rainbow Run. This list will prevent these email addresses from receiving emails.
* Exclusion Script: Create an Exclusion Script that checks the domain of the email address and excludes addresses from Rainbow Run.
Salesforce Suppression Lists
Reference: Salesforce Exclusion Scripts
159. Frage
A developer receives Error Code 5 when performing a SOAP API call. The error states: "Cannot Perform
'Post' on objects of type 'SentEvent'".
What could be the issue?
Antwort: D
Begründung:
The error message "Cannot Perform 'Post' on objects of type 'SentEvent'" indicates that the SentEvent object is not updatable via the SOAP API. The SentEvent object is typically read-only and is used for tracking purposes.
* Read-Only Object: The SentEvent object is used to log events and is not designed to be modified via API calls. This is why attempts to perform POST operations on it will result in an error.
Salesforce SOAP API Error Codes
160. Frage
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.
Which activities should the developer build togenerate the data before transferring it to the SFTP?
Antwort: B
Begründung:
To analyze the Send, Click, and Open Data Views and transfer the data to the SFTP, the developer should build the following activities:
* Query Activity - To query and gather the data from the Send, Click, and Open Data Views.
* Data Extension Extract - To extract the queried data from the data extension and prepare it for transfer to the SFTP.
References:
Salesforce Marketing Cloud Query Activity
Salesforce Marketing Cloud Data Extract Activity
161. Frage
Certification Aid wants to automate the import of zipped files into a Data Extension. The zip files are placed on the Marketing Cloud Enhanced FTP server every night. Which activity is needed before those files can be imported? Choose 1.
Antwort: A
Begründung:
Before importing zipped files into a Data Extension, a File Transfer activity is needed to unzip the files on the Marketing Cloud Enhanced FTP server. This activity moves and decompresses the files to make them available for import.
* File Transfer Activity: This activity is used to move files from one location to another and to unzip compressed files.
Salesforce File Transfer Activity
162. Frage
A developer needs to import a file into a data extension which contains transactional data. The file includes a column labeled Purchase_Price with values varying from '$.05' to '$100'.
What Data Type should be used to prevent loss of data'
Antwort: C
Begründung:
The best Data Type to use for the Purchase_Price column, which includes values ranging from '$.05' to '$100', is Decimal(9,2) (C). This data type ensures that values are stored accurately without data loss, allowing for precision up to two decimal places.
References:
Salesforce Marketing Cloud Data Extensions
Decimal Data Type
163. Frage
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